Social media is one of the best ways to connect with your potential and current customers in a fun and unique way. The best social media management tools help you build your brand and find your tribe — the customers most likely to perceive your organization as a fit for their needs.
However, anyone who regularly manages social media channels knows what a hassle it can be. On top of content creation, scheduling, and moderating, you must also promptly respond to customer inquiries and comments to ensure that your company remains at the forefront of your competition regarding user engagement and satisfaction.
With that in mind, we’ve compiled a list of the best social media management software that can alleviate some of the manual work that weighs you down. Read on to learn more about our top recommendations.
eclincher
eclincher is an established social media management tool that’s been around since 2012, offering numerous features for businesses with a social media presence. This application integrates with most social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and WordPress.
Some of the features included with a subscription to eclincher are:
- Post scheduling
- Social media campaign management, including tags and analytics
- Communication management from all social media channels in one inbox
- Social media activity monitoring using specific keywords
- Brand reputation management tools that allow you to respond to online comments in real-time
- Advanced analytics reporting with built-in and custom tools
- A suggested content tool that recommends new content to publish or share
- A visual calendar that makes it easy to plan your posts
- Complete image libraries of commercial photos, free to use
- Link shortener and tracking resources
Despite eclincher’s comprehensive offering, it also features competitive pricing. The company offers a free 14-day trial for all prospective customers, and its basic plan allows you to manage ten different profiles for $65 per month (or $702 with an annual plan).
Hootsuite
Hootsuite is one of the most well-known social media management tools and was the first tool publicly available to manage social media profiles. Built in 2008, the software continues to be a highly competitive tool that some of the biggest brands turn to for their social media management support.
Organizations that sign up with Hootsuite can expect the following benefits:
- Integration with major social media platforms, including Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, and Pinterest
- A visual calendar that allows users to collaborate, manage, and schedule their social media posts across channels
- The ability to create posts directly within the platform, using content libraries and image and video editing tools
- Recommendations for best posting times based on prior fan engagement history
- Approval tools to minimize the risk of publishing content that isn’t on-brand
- Social listening tools that allow you to monitor specific keywords and mentions of your brand
- Robust reporting tools that allow you to review analytics from prior posts and monitor user engagement
- The ability to start and manage advertising campaigns directly within the software
Hootsuite offers a free 30-day trial for its social media management software. After the trial ends, a professional subscription costs $49 per month, allowing one user to manage ten different social accounts. Other plans are available for users who manage multiple brands or need additional features.
Sprout Social
Sprout Social is a relatively new player in social media management software, but it’s known to deliver successful results. The company counts numerous big names among its customers, including Purdue University, Subaru, and Shopify. It’s known for its easily navigable platform that anyone can use without extensive training.
Sprout Social integrates with all major social media platforms, including Facebook, Instagram, YouTube, TikTok, Pinterest, Twitter, and LinkedIn. Features included in a subscription include:
- Powerful analytics that allow for customized KPIs, allowing business managers to make strategic decisions quickly to improve their ROI
- Comprehensive training tools that make onboarding with the system quick and easy
- Reporting tools that allow you to compare your company’s social media performance to your competitors’
- Automation features and customizable workflows that make social media posting and engagement quick and simple
- Communication consolidation from all social media channels into one handy inbox
- The ability to post messages directly to your desired social media channels
- A visual calendar to collaborate and schedule your most important social media posts
- Keyword and hashtag monitoring for real-time conversations concerning critical topics for your brand
Sprout Social has numerous features and benefits, but it is a little on the expensive side. Following a free 30-day trial, the standard business plan starts at $249 per month and allows you to monitor five social profiles with one user. Organizations requiring additional features must upgrade to the professional plan, which starts at $399 per month.
Semrush
Semrush first made its name with its keyword research tools, but as it expanded to include other features, it evolved into a comprehensive, all-in-one platform that most organizations will find highly useful.
With Semrush, you’ll gain access to numerous features, including:
- The ability to schedule and post helpful content across all social media channels
- Analytics to evaluate the performance of your posts
- Tracking to monitor your competitors’ social media posts
- A platform to develop and optimize social media advertisements
While Semrush doesn’t involve as many features as the best social media management tools, it offers SEO benefits that can help increase your rankings in search engines like Google. For example, you’ll be able to use Semrush’s advanced keyword planner and find content topics your customers will want to read.
Semrush offers a free seven-day trial for its platform. Afterward, customers can sign up for the Pro plan, which starts at $119.95 monthly and allows monitoring of all your social media accounts.
SocialOomph
SocialOomph is one of the best free social media management tools available. While most software comes with a free trial followed by a monthly payment plan, SocialOomph still offers a free plan for companies with a single social profile they need to manage.
With SocialOomph’s free social media management tools include the following features:
- The ability to post on a single social media profile, including Facebook, LinkedIn, Twitter, Mastodon, and Discord
- Post scheduling to streamline your workflow
- The ability to post up to three times per hour
- Free customer support
Organizations who sign up for a paid plan with SocialOomph will gain access to additional features, including:
- Unlimited scheduled posts across multiple social media profiles
- The ability to create social and blog posts from RSS feeds with keyword filtering
- Tagging to create easily findable posts
- Collaboration features for multiple users
- The ability to post to blogs through Tumblr and WordPress
SocialOomph’s paid plans are much cheaper than other options. Its most basic paid plan, the Advanced Suite, starts at $15 per month. Companies that want additional features can choose the Professional or Business Suite options. However, SocialOomph lacks the analytics tools that come with some of the best social media management tools.
Organizing Your Social Media Posts Can Result in Greater ROI
Companies that rely on social media to stay in contact with their customers and attract new ones are smart to look into the best social media management tools. These tools will allow you to automate some of your tasks and allow for greater collaboration among your marketing team members.
Make sure to explore all available options before making a final decision. Most plans come with a free trial, which can be incredibly helpful if you’re unsure which software is best for your business.
