Artificial intelligence (AI) is all the rage, and it isn’t going away anytime soon. According to Goldman Sachs, over 16% of companies in the Russell 3000 mention AI on earnings calls, making it clear that it’s a priority for companies worldwide. But how are brands using it? One common way they leverage this technology is in marketing techniques like AI-generated social media posts.
Thanks to powerful generative AI tools like ChatGPT, marketers can streamline the process of creating and sharing posts, helping increase the online visibility of their organization.
So how can your company effectively use AI-generated social media posts? Let’s break down the best AI tools and tips that marketers can use to boost their social media presence and generate more sales.
What Is AI?
In its simplest terms, artificial intelligence is a computer’s ability to perform human work. The goal, for better or worse, is simple: Anything you can do, a machine can (potentially) do better. From generating captions to conducting hashtag research, AI can do it all — and it can perform these tasks much faster and often more effectively than humans.
Of course, AI can’t replace you and everything you contribute to your business. While engineers are attempting to leverage AI technology in every conceivable industry, it’s still a growing innovation. It’s certainly not perfect, and it has its flaws.
However, when used properly, AI can streamline various processes, saving you time and money in the long run. AI-generated social media posts are the perfect example of using AI software to your business’s benefit.
If you’re hesitant to use AI, consider that the technology is only getting more popular each year. AI is shaping up to play a significant role in the future of marketing, and you don’t want to fall behind the times. After all, your competition will be using it soon (if they aren’t already), so you should be too.
Leveraging AI for Your Social Media Strategy
There are nearly 3.6 billion monthly social media network users worldwide, making social media marketing a necessity for modern businesses. With so much at stake, it’s wise to use AI to enhance a social media strategy. Thankfully, there are several ways to do it.
Content Creation
How much time do you spend creating filler posts that don’t get as much engagement as you’d like? Imagine getting that time back by allowing AI to do it for you!
Even for talented marketers, content creation can be challenging — especially for social media posts. You usually have to convey a lot of information in just a few catchy sentences. And if you’re posting more than once or twice a week, consistently coming up with engaging content is easier said than done.
That’s where AI comes in. Tools like ChatGPT can take the information you want to share and condense it into engaging, digestible social media captions with the touch of a button. You can also create amazing videos for social media using the AI video generator, which can streamline your content production and elevate the quality of your videos. This tool utilizes advanced algorithms that take text as input to generate polished, professional-looking videos, saving you time and effort.
Data Analysis
Posting a captivating social media post is only part of the job. The second vital step of social media marketing is gathering data on how well your posts perform and leveraging those numbers to improve future marketing campaigns. This part of the job is arguably just as important as content creation (if not more so), as it determines your future marketing strategies.
AI can show you how well your post did, analyze millions of similar posts, and make predictions to help improve your engagement in the future. Emplifi, for example, is an AI tool that can help manage your social media and even connect you with the right influencers to help increase your business’s online visibility.
Customer Segmentation and Personalization
Not only can AI software help write your social media captions, but it can also compose entire ads based on a particular segment of your audience. You simply tell it what markets you want to reach, and it can create different ad content targeting specific demographics. It’s yet another time saver that can significantly benefit your business.
Other Benefits of Using AI in Social Media Marketing
Additional benefits of using AI-generated social media posts include the following:
Stronger Customer Relationships
This may sound silly — how does using AI software bring you closer to your customers? Because AI software can tap into customer preferences and other personal data, you can use that information to create content that resonates with your audience.
Time Savings and Reduced Marketing Spend
Time is money, and by cutting down the time it takes to prepare and post on social media, AI can save you money in the long run. AI takes care of the repetitive, mundane tasks like generating hashtags and performing A/B tests, giving you additional time and brainpower to focus on other aspects of your business.
Error-Free Content
No matter how great you are at constructing content, you’re only human, and sometimes mistakes happen. In fact, failure rates in businesses range from 10 to 30 errors per hundred opportunities. On the other hand, surveys show AI has significantly lower error rates than humans.
However, it’s important to remember that AI isn’t perfect either. Generative AI like ChatGPT, for example, might produce inaccurate or outdated information. That’s why it’s important to ensure all AI-produced work passes under the sharp eyes of an editor or content manager to ensure it is accurate, unique, and true to your brand voice.
AI Tools to Enhance Your Social Media Marketing Campaigns and How to Use Them
So it’s clear that you stand to gain significant benefits when you responsibly leverage the power of AI. The next step is choosing the right tools for your business’s unique needs.
Studies predict that the global AI market will grow up to 54% annually. Even a casual observer can confirm this — every day, developers release another AI tool to assist humans with various tasks. And as this trend continues, more existing companies are adding AI to their product to meet the increased demand for high-octane productivity.
Some popular AI-powered tools include:
- Phrasee
- Flick
- Sprout Social
- Lately
- Pattern89
But this list is just a starting point. As you likely already know, there are thousands of options available, some of them fulfilling very similar functions. So how do you pick the right one?
Here are some best practices to keep in mind as you look for the right tool for your needs.
Dive Into AI Research
AI offers an entirely new world to explore, and it’s admittedly a bit intimidating at first — especially if you’re a fan of more traditional marketing methods. So when learning about what AI has to offer and which solution will give your brand the best results, it’s essential to research as much as possible.
After all, not all AI-generated social media posts are created equal, and neither are the programs that created them. Educating yourself on the best AI software to get a specific job done will help you stay ahead of the competition when exploring this new frontier.
Keep an Open Mind
AI is new, and finding the perfect software and strategy for your business may take some trial and error. That’s why keeping an open mind is vital when experimenting with AI software and AI-generated social media posts. Don’t be afraid to try out different options and evaluate the results of various AI programs. It’s also recommended that you test their outputs on social media to see which one yields the best results.
Once you find the right tool that saves you time, yields high customer engagement, and improves your social media marketing processes, you’ll be on the right path to excellent marketing results in the long term. So take the time to experiment now, and you’ll thank yourself later.
Be Creative and Have Fun
AI may rely on 1s and 0s, but you might be surprised by how much fun you can have with it! Push the creative limits of what it gives you, and ask for quirky captions and fun puns that you can incorporate into your AI-generated social media posts. Using AI doesn’t mean you have to give up the joyful, engaging human touch that made your customers connect with your business in the first place.
AI Can Take Your Social Media Campaigns Up a Notch
AI-generated social media posts offer a new and intriguing way of enhancing your marketing campaigns. As you get started utilizing this new tech, don’t forget to do your research and be creative. If you do, you’ll reap the benefits of stronger customer connections and more time to focus on other aspects of your business.
