Paid Media Copywriter

Location

Remote - USA or Canada Preferred

Responsibilities

Research and draft ad copies for paid media (Google, Facebook, LinkedIn, etc,.), ready for client/publishing.
Follow brand guidelines, and adjust tone and content accordingly.
Write messaging for users in different stages of the funnel.
- E.g., Retargeting audience, need to drive someone to purchase = Price / Product. Or cold audience, need to drive engagement = Product Benefits / Features
Clear and concise ad copy for meaningful communication and key message deliverability. Understand the target user demographics and optimize messaging ad copies to persuade target users to convert.
Understand the target audience (behaviors, interests, demographics, ICPs/personas) and optimize messaging ad copies to persuade target audience to convert.
Effectively address user concerns, product features/benefits in messaging.
Align ad copy with creative strategy. In other words, make sure the copy matches up with the creative.

Requirements

Native English written and verbal communication is required. No exceptions.
Comprehensive understanding of full-funnel advertising.
Comprehensive understanding and experience of direct-response, short-form, and long-form copy.
Ability to harness both forms, short-form, and long-form for effective content.
Must have experience in paid media copywriting.
Ability to clearly and effectively articulate words.
Strong levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, and time management skills.

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