Basic Space – Fashion Clothing Ecommerce Platform

46% of Dormant Subscribers Re-engaged Through Bespoke Email Marketing Campaign

The Results

46%

dormant subscribers re-engaged

67%

open rate

11%

clicks per unique open

Challenge

Low email engagement due to outdated email tactics that failed to connect with their audience.

Goal

Improve sales and maximize revenue through enhanced email marketing strategy.

Strategy

Revamped the email strategy to include automated series, personalized tags, and a segmented subscriber list.

The Story

Background

Basic Space is a unique marketplace where influential creatives sell their own vintage fashion, pre-owned luxury items, and exclusive new products. This platform highlights its impact by offering one-of-a-kind items that you won’t find anywhere else. By connecting customers directly with top creators, Basic Space creates a special shopping experience that feels personal and authentic.

The Challenge

Basic Space aimed to boost sales through email marketing. Their traditional email format didn’t connect with subscribers and struggled to stand out in the competitive fashion market. They needed help to improve their campaigns, enhance engagement, and increase open and click rates.

Our Solution

Galactic Fed began developing a strategy for Basic Space with a fresh approach to email marketing. We moved away from traditional formats and focused on creating engaging automated email series featuring fun questions to connect with subscribers. By assigning personalized tags based on responses, we tailored communications and product recommendations. Our efforts included testing various lifestyle questions and segmenting the subscriber list, resulting in 46% of inactive subscribers becoming active contacts, a 67% open rate, and 11% clicks per unique open, demonstrating an effective email campaign.

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