9M Impressions, 2M Reach, and 200 Purchases in a Week with Facebook Ads Strategy

Galactic Fed launched a highly targeted Facebook advertising campaign to drive in-store foot traffic for 900+ participating locations. Our team began by structuring the client’s Facebook store locations and leveraging past customer data to create high-value lookalike audiences. We also conducted competitor research and utilized customer persona insights to refine audience targeting. The campaigns primarily focused on top-of-funnel audiences, narrowing them further with interest-based targeting to ensure cost efficiency and relevance.

To maximize store visits, we deployed 10 optimized store traffic campaigns using dynamic ad formats tailored to each location. Ads featured store-specific details like addresses and phone numbers, making it easier for users to find nearby stores. A mix of carousel and single-image ads was used to engage potential customers, and unique coupon codes were implemented to track direct conversions. Performance was continuously monitored, with offline purchase data integrated through the client’s CRM and Facebook API, ensuring a data-driven approach to optimizing results.

Results summary:

Wide Reach & Engagement

• Reached over 2 million users across targeted locations
• Ads served 9+ million impressions with an average frequency of 4.36 times per user
• Achieved strong engagement, including 475 positive reactions, 13 post comments, 10 post saves, 43 shares, and 160 page likes
  

Effective Targeting & Conversion Insights

• Female users accounted for 68% of in-store purchases
• iPhone users made up 79.4% of total purchases
• Most in-store purchases occurred on Mondays (32%) and Tuesdays (18%), between 3–7 PM
• Carousel ads outperformed other formats in impressions, reach, CTRs, and in-store purchases
  

In-Store Traffic & ROI

• Facebook Ads directly drove 194 confirmed in-store purchases within a 10-day period
• Achieved a return on ad spend (ROAS) of approximately 1.0

Highest in-store purchase activity recorded in Florida, followed by Texas and California