Background
Our client is a telehealth service focused on weight management that combines nutrition, exercise, and stress management with prescription medications. Users can track their progress through an easy-to-use app, promoting long-term healthy habits with month-to-month subscription plans.
The Challenge
Because of the challenges of advertising in the telemedicine space, this telehealth startup faced significant difficulties in launching its weight loss products on Facebook Ads. They often encountered ad account suspensions, making it hard to keep their ads running smoothly.
They needed help creating a sustainable advertising strategy to ensure their ads were regularly approved as they transitioned from pre-order to active selling. Their goal was to minimize costs and maximize sales by driving more purchases of their weight loss offerings and enhancing overall revenue.
