Webgility - eCommerce Automation Platform

115% Increase In Non-branded Clicks with SEO

The Results

115%

increase in non-branded clicks

95%

increase in organic keywords

22%

increase in total organic sessions

46%

increase in non-branded impressions

Challenge

Unoptimized content and site structure, including duplicate content, inconsistent tone, and long URLs, resulting in low engagement and missed opportunities.

Goal

Increase engagement and drive more clicks to the website by optimizing content, site structure, and SEO performance.

Strategy

Optimized the website through comprehensive SEO, content updates, link-building, and site structure improvements.

Lynaia Lutes

Head of Marketing

Galactic Fed did fantastic work on the articles for our blog! The posts were of high quality and well-optimized. We are incredibly pleased with the content provided.

The Story

Background

Webgility is trusted by over 5,000 businesses to simplify their ecommerce operations by seamlessly connecting online sales channels with no IT support or coding required. It consolidates data from multiple systems, allowing business owners to focus on growth and customer engagement instead of manual processes.

Webgility has also received multiple awards, including “Ecommerce Automation Solution of the Year” at the 2023 RetailTech Breakthrough Awards and recognition from G2 in their 2022 Best Software and Spring Awards.

The Challenge

Webgility needed to increase engagement and drive more clicks to their website to attract potential prospects. To achieve this, several issues needed to be addressed, including duplicate content, inconsistent voice and tone, long URLs, and mismatched internal anchor text.

Our Solution

Galactic Fed started with an audit to identify harmful links and improve overall quality. The team created a plan for better internal linking and assessed existing content to prioritize valuable articles while removing duplicates. We’ve also identified areas for website performance improvement and set up a link-building strategy through guest posting. Galactic Fed created optimized content to enhance current articles and conducted keyword research to guide future content efforts, setting Webgility up for ongoing growth.

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Paid Media B2B Mature Revenue Increase

115% Increase In Non-branded Clicks with SEO