Background
Rustic Dime is a premium American-made jeans brand known for combining top-notch craftsmanship with affordability. Their standout feature is their factory-direct model, which eliminates middlemen and allows them to offer high-quality jeans at competitive prices. Each pair is crafted with a focus on sustainability and fair manufacturing, ensuring durability without compromising ethical standards. By supporting local production, Rustic Dime also contributes to the preservation of American craftsmanship and community growth, making their jeans a smart and responsible choice.
The Challenge
Rustic Dime wanted to boost revenue by driving more online purchases. They aimed to increase customer engagement and conversions while competing with larger fashion brands.
