International Sanctuary is a non-profit organization that helps survivors of human trafficking. They ar
funded by a social enterprise Purpose Jewelry: they sell items handmade by survivor women and 100% of the profit goes to International Sanctuary.
Hoping to increase traffic and sales of their jewelry and thus fund their cause, they trusted Galactic Fed to help them maximize the potential of the Google Ads platform.
The Strategy
The team at Galactic Fed suggested targeting keywords related to both
handmade jewelry and supporting anti-human trafficking non-profits to ensure
more quality traffic.
The ad groups were split by jewelry types (necklaces, bracelets, etc.) and relevant anti-trafficking-related keywords. The team also recommended emphasizing charitable aspects in ad creatives, like copy and ad extensions.
The audience targeting included segments that are most likely to engage with (click on) the ads and make a purchase as their interests showed affinity to products and services similar to Purpose Jewelry.
Galactic Fed also implemented a Dynamic Search Ads campaign to automatically generate ads based on website content, capturing additional traffic.
Galactic Fed has been successfully creating, managing, and optimizing Purpose Jewelry’s Google ads for over a year. The team delivered many wins, and the Q4’23 vs Q3’23 comparison stands out in particular.
