Homes 4 Homes - Affordable Housing Non-Profit

633% Increase in Leads through Google Ads

The Results

633%

increase in leads

32%

decrease in cost-per-click

495%

increase in conversion rate

89%

decrease in cost-per-lead

23%

increase in click-through rate

Challenge

Driving traffic to client’s website and building support for their initiatives.

Goal

Increase newsletter sign-ups, contact submissions, and donations.

Strategy

Brand awareness and donation-centric campaigns on Google.

Michelle Smalling

Executive Director

It’s been a privilege to work with Galactic Fed! Their knowledge and understanding of our digital campaigns has helped us grow our following and improve our online presence. We couldn’t have done this without their expertise!

The Story

Background

Homes4Homes is a non-profit organization addressing housing needs in developing countries. Founded by Jonathan Harris and Mike Smalling, Homes4Homes was born from a passion for helping others secure a safe home, and today, they operate in Uganda, Mexico, Guatemala, and Honduras — making a meaningful difference in countless lives.

The Challenge

Despite Homes4Homes’ noble mission, the organization faced challenges in driving traffic to their website and garnering support for their initiatives. Recognizing the need to enhance their online presence and increase engagement, they teamed up with Galactic Fed to increase newsletter sign-ups, contact submissions, and donations.

Our Solution

How did Galactic Fed step up to the challenge? To increase brand visibility and foster engagement with potential supporters, we decided on a multifaceted Google Ads strategy. Our growth marketing experts leveraged targeted keywords and strategic ad placements to drive website traffic, launching a comprehensive brand awareness campaign across Google.

In addition to broadening brand awareness, Galactic Fed marketing experts implemented tailored Google Ad campaigns focused on homelessness and housing solutions, directing traffic to dedicated landing pages which helped convey the organization’s impact and foster connections with individuals passionate about affordable housing.

Recognizing the importance of financial donations towards Homes4Homes’s mission, Galactic Fed developed a donation-centric campaign featuring ad extensions and compelling copy to encourage contributions in support of housing non-profits. Our team continually monitored and optimized performance to maximize visibility, engagement, and donations towards Homes4Homes’ cause.

One of the main challenges was ensuring that all marketing materials complied with advertising regulations. Galactic Fed’s regulatory experts overcame this by not only adhering to guidelines, but also crafting compelling messages that resonated with the target audience’s philanthropic values.

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633% Increase in Leads through Google Ads