Plooto - B2B Payment Software

179% Increase in Leads with Google Ads Strategy

The Results

179%

increase in leads

16%

decrease in cost per lead

16%

increase in PQLs (product qualified leads)

137%

increase in ad spend

Challenge

Managing ad budget growth while ensuring cost efficiency and attracting high-quality users who are more likely to subscribe.

Goal

Improve revenue through higher sign-ups and converting free trial users into paying subscribers.

Strategy

Restructured Google Ads campaigns and utilized strategies like Dynamic Search Ads and performance Max, leading to cost savings and better returns.

Tamar Kassoff

Vice President of Marketing

The Galactic Fed team has been great to work with. They are extremely responsive, very knowledgeable, and very professional. They were an extended part of our internal growth team, and we would not hesitate to use them again.

The Story

Background

Plooto has been trusted by over 10,000 small-to-midsize businesses because of its all-in-one automated payment software that’s easy-to-use and accessible to everyone.

Plooto helps business owners and finance professionals simplify payments and automate all accounts payable and receivable workflows on a single platform, allowing them to streamline processes, save time, and focus on growing their own business.

The Challenge

Plooto wanted to boost the number of leads which include users who sign up, answer business-related questions, and verify their email addresses, and product qualified leads (PQLs) which are users who submit relevant documents, get verified, and then make their first payment through the system. They also sought to increase conversions from free trial to paying subscribers.

Our Solution

When Galactic Fed began managing Plooto’s Google Ads account, we restructured the campaigns by grouping related keywords and established separate campaigns for their brand and competitors to expand reach and capture more searches.

To increase leads, we launched performance max (pMax) and demand generation campaigns targeting people at different stages of their buying journey.

Carefully managing our budget, we experimented with various landing pages, eliminated ineffective keywords, and incorporated new ones based on data insights. Continuously analyzing data, we refined our bidding strategy, pausing less effective keywords, and adjusting bids for improved outcomes.

In the end, Galactic Fed tackled two key challenges for Plooto. First, we successfully scaled the ad spend while ensuring a healthy cost per new sign-up. And second, we enhanced the quality of new users, leading to improvements in conversions to subscribers.

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