Golf Apparel eCommerce Platform

SEO Strategy Grows Purchases by 144%

The Results

144%

Increase in purchases

88%

Increase in non-branded clicks

45%

Increase in non-branded impressions

Challenge

Breaking through a competitive market to establish a unique presence.

Goal

Boost sales and enhance online visibility for golf apparel products.

Strategy

Addressed critical site issues, pinpointed high-impact keywords for content direction, and implemented link building strategies.

The Story

Background

Empowering women with unique and timeless golf and lifestyle apparel, our client cultivates confidence both on and off the course. Their products are available at over 400 pro shops, resorts, and boutiques globally, spanning the United States, Canada, Australia, and Ireland. Beyond fashion, they are committed to supporting Breast Cancer research through partnerships with the American Cancer Society. 

This business cares for more than just clothing—they hope to make a meaningful impact every step of the way. So, to further their mission, they enlisted Galactic Fed to enhance sales and amplify brand awareness. 

The Challenge

The client’s main objective was to boost sales and enhance online visibility for their golf apparel brand. So naturally, they turned to Galactic Fed to tee them up for SEO success.

Our Solution

Similar to golf, SEO often requires a step-by-step approach. Galactic Fed teed off the journey by conducting a comprehensive Google Best Practices SEO site audit, addressing critical issues to enhance site health and seize opportunities.

Next, we delved into keyword research, identifying key informational and transactional keywords to fuel our content strategy. This involved optimizing existing pages, creating new content, and refining collection and product pages. 

Finally, we focused on backlink management, cleaning up toxic links and building new ones to strengthen the site’s authority and boost rankings

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