Quiznos - Famous American Sandwich Franchise
60%
increase in Facebook organic reach
10,000
organic views on Tiktok
1,470
new organic Instagram followers
9.5%
increase in Facebook organic interactions
158
content interactions on Tiktok
Quiznos faced low viewership and limited engagement on their content, and struggled to connect with users on social media channels
Drive sales, engagement, and loyalty through enhanced brand visibility and stronger customer connections
Grow brand visibility and spark user discussions through a revamped social media plan that incorporates humor, controversy, and user-generated content (UGC)
Quiznos is an American franchised fast-food restaurant renowned for its tasty subs, salads, and soups. With 400 stores across America, they bring flavorful and satisfying meals to customers nationwide.
Quiznos wanted to boost their brand visibility on Meta and TikTok to strengthen their customer relationships.
Galactic Fed took a strategic approach to social media content. Our plan combined humor, carefully chosen controversy, and user-generated content (UGC) to drive brand visibility and spark user discussions. By tapping into social media trends and infusing Quiznos’ unique spin, Galactic Fed ensured the brand remained at the forefront of online conversations.
The strategy was marked by several key highlights. We incorporated comedic and controversial posts to stimulate conversations and capture the audience’s interest. We collaborated with influencers and micro-creators to create UGC to showcase authentic customer experiences and encourage community involvement. To foster brand loyalty and incentivize customer engagement, we heightened Quiznos’ rewards app. We also showcased limited-time offers and promotions to draw attention to Quiznos’ unique offerings and discounts – further enhancing the brand’s appeal and attracting more customers.
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