Taco Del Mar - Restaurant Brand

71% Increase in Brand Recognition and Engagement through Organic Social Media

The Results

7,477

organic increase on Facebook reach

71%

increase on Instagram interactions

34%

increase on Instagram reach

260

organic increase on Meta content interactions

Challenge

Navigating a competitive digital environment to boost online visibility and develop a standout brand image

Goal

Drive sales and revenue growth through enhanced online presence and brand personality

Strategy

Multifaceted content strategy on Meta and TikTok centered around humor, storytelling, and brand alignment to engage audiences and differentiate the brand

The Story

Background

Taco Del Mar is a fast-casual taco chain operating in 66 locations across North America. They are known for their blend of modern and authentic Mexican cuisine. Famous for their Rippin’ Fish Tacos, massive Mission-style burritos, and Baja flavors, Taco Del Mar offers a beach-front vibe in every location. Every day feels like a getaway, where everyone is treated like an amigo, and every bite provides a delicious, high-quality taste of coastal Mexican eats.

The Challenge

Taco Del Mar wanted to boost their online presence and brand personality on Meta. They recognized the need to add humor and highlight their mascot, Carlos, in their content. They wanted to go beyond food photos and bring Carlos to life to strengthen their brand identity. Galactic Fed took on the challenge, aligning the content with Taco Del Mar’s style to ensure consistent and engaging posts for better brand recognition.

Our Creative Work

Our Solution

Taco Del Mar aimed to expand content beyond food photos, personifying mascot Carlos to enhance brand identity. Galactic Fed saw the chance to align the client’s content with their aesthetic, ensuring consistent creatives and posts on Meta for stronger brand recognition.

Galactic Fed built a multifaceted content strategy on Meta centered around humor, storytelling, and brand alignment. By incorporating Carlos into creatives and posts, the client’s online presence became more cohesive and recognizable, resonating with their target audience.

Our creative team tapped into online memes and brand trends, infusing Taco Del Mar’s content with timely and relevant references to maintain relevance in the ever-evolving digital landscape.

Galactic Fed’s tailored approach not only elevated Taco Del Mar’s brand awareness but also fostered a vibrant online community, reinforcing Taco Del Mar’s position as a beloved fast-casual dining destination.