How We Helped One of the Largest Global Fund Administrators Outrank Competitors on Google Search

To help them achieve their goals, we decided on an SEO and PPC Google Ads strategy.

For SEO, our team conducted comprehensive keyword research to target clusters like fund management services and industry-specific terms. With these insights, the SEO team crafted a content calendar to address industry trends. Our earned link building strategy focused on securing links from finance-related sites, helping to drive site authority. The team also optimized website technical health, conducting regular site audits to improve site performance. This holistic approach boosted website rankings for target keywords, resulting in a 166% increase in non-branded clicks.

For PPC, to achieve our main goal of increasing Google Search ad ranking, Galactic Fed employed an action plan that focused on audience targeting and ad placement. First, the PPC team set up multiple sets of ads, including one for people who already knew about our client, and another for those looking for similar services but didn’t know about our client yet. The PPC team also adjusted ad targeting to ensure ads appeared on websites frequented by those in the finance industry. These efforts resulted in a 95% increase in absolute top impressions, leading to higher ad rankings.