Villa - Construction Company

186% Lead Increase Through Multichannel Paid Ads

The Results

186%

increase in leads for all campaigns

38%

decrease in cost-per-lead for all campaigns

193%

increase in leads for Meta Ads

48%

decrease in cost-per-lead for Meta ads

152%

increase in leads for Google Ads

31%

decrease in cost-per-lead for Google Ads

Challenge

Limited marketing reach resulted in a lower number of leads.

Goal

Increase lead volume, lower customer acquisition cost (CAC), and effectively scale the business.

Strategy

Launched a multichannel approach using Meta, Google, and Microsoft Ads, optimizing ad targeting, creative formats, and audience signals to boost brand visibility and drive high-quality leads.

The Story

Background

Villa is California’s top provider of prefab Accessory Dwelling Units (ADUs), primary residences, and multifamily developments. They make affordable housing easier with innovative design technology and a streamlined process for planning, permitting, and installation. Villa Homes has been recognized in the Tech100 Real Estate Awards, honored with the Best of Proptech Award for Innovation in Construction, and awarded the Ivory Prize for Excellence in Construction and Design, highlighting their leadership and innovation in the industry.

The Challenge

Villa Homes aimed to scale its operations and generate more qualified leads in the competitive housing market. They partnered with Galactic Fed to enhance their digital marketing efforts and expand their reach.

Our Solution

Galactic Fed implemented a multichannel strategy, combining targeted Meta ads, Google Ads, and Microsoft Ads campaigns to boost brand visibility and attract more leads. Meta ads focused on reaching homeowners and property developers, while Google Ads targeted people searching for prefab housing solutions. Microsoft Ads complemented this approach by reaching a unique audience segment. By optimizing these platforms for lead generation and continuously testing ad creatives and targeting, we helped Villa Homes expand its reach and drive more qualified leads.

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SEO B2B

186% Lead Increase Through Multichannel Paid Ads

The Results

Challenge

Goal

Strategy

The Story

Background

The Challenge

Our Solution

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