110% Increase in Leads Through LinkedIn Ads Strategy

Galactic Fed launched a LinkedIn Ads strategy to help the client build awareness, drive engagement, and generate quality leads. We started with top-of-funnel campaigns to grow retargeting audiences and learn what worked best for our target audience. Evergreen campaigns with downloadable resources, like ebooks and reports, ran consistently to attract interest, while short-term campaigns focused on key events and signups. Testing different ad formats, such as carousels and static ads, showed that carousels were better at engaging users before downloads.

Using these insights, we improved the best-performing campaigns, helping the client exceed its lead goals and lower its cost per lead (CPL) by 34%. This approach highlights the power of data-driven marketing to continuously refine strategies and achieve impactful results.