Social media has become integral to virtually every successful brand’s marketing strategy, and it’s not hard to see why. It’s one of the most powerful tools available for reaching out to potential customers, building brand awareness, and engaging with audiences.
However, despite the benefits of leveraging social media, managing all of a brand’s different accounts can be a stressful and time-consuming job, especially for small or mid-sized businesses that can’t afford an entire in-house social media team.
That’s where social media management services come in.
A talented social media management company can help businesses efficiently and effectively handle their social media presence across various platforms. These management services typically offer a range of convenient features, including post scheduling, performance analysis, and answering customer questions. As you can imagine, this frees up a lot of time that company leaders can use to make big-picture business advancements.
With that in mind, here are some popular social media management services and their pros and cons:
1. LYFE Marketing
LYFE Marketing is a full-service marketing company that offers comprehensive social media services. They also provide search engine optimization (SEO) services, web design, and pay-per-click (PPC) advertising assistance.
LYFE promotes itself as a one-stop shop for platforms like Facebook, Instagram, Pinterest, Twitter, and LinkedIn. Like many social media management services, their process involves assigning a dedicated strategist to every account. This specialist specializes in the platforms you’re targeting, develops and implements a detailed strategy, handles maintenance and optimization regularly, and maintains open communication until the campaign has ended.
LYFE Marketing is a good pick for small and mid-sized businesses, though larger businesses might be more comfortable with a company with more resources. Its cost for social media management is also more than most competitors, which might be a sticking point for startups or businesses with very small budgets.
2. Hibu
Unlike LYFE’s broad approach to social media marketing, Hibu instead chooses to focus on the Meta ecosystem of Facebook and Instagram. But what Hibu lacks in multi-platform support, it makes up for in a deeper understanding of Meta’s offerings.
On top of social media services, Hibu offers free ad optimization and around-the-clock analytics to add further value to its users at no additional cost.
Hibu’s cost for social media management is quite reasonable, and potential customers can enjoy a free one-on-one introductory consultation. If you want to target Facebook and Instagram, you have nothing to lose by scheduling a chat.
3. Sociallyin
Sociallyin is a marketing service exclusive to social media, meaning they don’t offer additional add-ons like SEO management or web design.
Instead, Sociallyin focuses all of its resources on the ins and outs of platforms like Facebook, Instagram, LinkedIn, and Twitter. This way, Sociallyin provides its clients with a highly tailored social media strategy that leverages emerging trends to provide results that are both effective and aligned with your existing brand voice and visual identity.
One of the perks of working with Sociallyin is that all their content is created in-house, from scratch. That means you don’t have to worry about duplicate content, overused templates, or unoriginal stock photos that your audience has seen in their feeds a thousand times.
Sociallyin’s management process involves an in-depth creative meeting to brainstorm ideas and pin down your business goals, followed by a campaign brief and then an official launch. It’s also worth highlighting their community management package, which will keep your social media accounts churning out fresh, engaging content and interacting with your audience.
4. Bad Rhino
For businesses that are looking for a full-service, no-nonsense social media marketing option, Bad Rhino is another great pick worth considering. In addition to social media, they also handle SEO and PPC advertising, including campaign planning, ad creation, and performance tracking.
One of the big draws of Bad Rhino is its emphasis on a highly personalized marketing strategy. This is backed up by data-driven decision-making and years of experience hooking audiences with engaging storytelling.
Using social media audits, constant monitoring, and month-by-month analytics, Bad Rhino can identify and implement key strategies and quickly adapt and evolve when needed. They also strongly advocate for user-generated content (UGC), which can be a highly effective and organic way of boosting traffic and building brand recognition.
While their services cover Facebook, TikTok, YouTube, Twitter, LinkedIn, and Instagram, it’s worth noting that Bad Rhino’s approach tends to prioritize Facebook. That’s not necessarily a bad thing, but it’s important to keep in mind if your business is specifically interested in targeting other platforms.
5. Little Media Agency
UK-based Little Media Agency specializes in social media, video marketing, and blogging. Like a few other options on this list, their pared-down approach is great for businesses that want to laser-focus on one style of marketing or want to split duties between agencies with different areas of expertise.
Little Media Agency is primarily aimed at small businesses and startups, and it shows in the more hands-on approach they take with clients. You can even expect workshops and personalized guidance for your in-house staff to train them in social media marketing skills, ensuring business continuity even if you decide to move away from using a management service in the future.
It may not be the best choice for businesses that want a broader range of services on top of their social media management packages. Nor is it best for brands that are looking for a more set-it-and-forget-it business arrangement. However, Little Media Agency is still a good choice for smaller companies that see value in an opportunity to upskill their own employees.
6. Galactic Fed
Galactic Fed offers a wide array of growth marketing solutions that are individually tailored to the needs and goals of your brand. From email and social media marketing to SEO and conversion rate optimization (CRO), Galactic Fed is committed to being not only a marketing agency but a growth partner as well.
Galactic Fed offers a free marketing plan to prospective clients, and their process is broken down into four intuitive steps: Plan, Launch, Optimize, and Report.
Clients begin by sharing their brand vision, mission statement, and goals, and Galactic Fed helps refine those ideas while conducting market research and reviewing competitor insights.
When it comes time to launch, Galactic Fed handles everything from setting up social media accounts to day-to-day strategizing, taking all of the guesswork out of the equation. Optimization efforts take place during each step of the customer journey and sales funnel, using data-driven insights to maximize lead generation and conversion rate.
Galactic Fed believes that numbers speak louder than words, which is why reporting and analytics play a key role in their marketing strategies. For businesses that want scalable growth without having to micromanage social media platforms to get it, Galactic Fed is standing by.
Find the Choice That’s Right for You
These are some of the most popular and robust social media management services on the market today. Whether you’re a small business looking to build brand awareness or an established corporation seeking to engage with new customers, these services can help you achieve your goals and explore new avenues of growth and development.
There are a lot of options to choose from, so trying to pick the right one for your needs may feel overwhelming. Evaluating their social media management pricing can offer some guidance, but prioritize finding the option that is best for your brand in the long run. Finding the perfect fit will do wonders for your business, saving you time, money, and effort in the process.
