Hiring a white-label marketing agency can be a smart move for any business. Partnering with a great firm can reinvigorate your marketing strategy, provide a pipeline to new content, and help you connect with your customers by publishing compelling copy.
Some business leaders and internal marketing managers mistakenly believe that they have to turn over the keys to their marketing process when working with a third-party agency. Fortunately, that’s not the case.
A white-label marketing agency produces made-to-order content that mirrors your brand voice. While leading firms can assist with planning campaigns and coming up with new content topics, you retain full control over your strategy and the rights to the copy you ordered.
Intrigued by the idea of working with a white-label marketing agency? You should be. Here are nine reasons to establish a partnership with a reliable marketing group.
How Does White-Label Marketing Work?
Before we turn our attention to why you should consider hiring a white-label marketing agency, allow us to explain how these services work.
White labeling is the process of purchasing something (in this case, content) from a third-party company and rebranding it as your own. Although you aren’t involved in the creation of the content, you retain the rights to it and can alter or publish it as you see fit.
Here’s how it works:
First, you connect with a reputable white-label marketing agency. This is the hardest part of leveraging white-label services, as there are more than 14,000 marketing and ad agencies in the U.S. It’s important to carefully vet your partner by ensuring that they understand your industry, obtaining pricing information, and reviewing their past work.
Once you’ve found the right firm for your business, the next step is to place your order. When doing so, make sure you relay all relevant information, such as the desired content length, how many pieces you want to purchase, and your style guidelines. The more information you provide, the better the finished content will be.
The firm will then get to work producing your content and deliver it by the agreed-upon deadline. Once you receive it, you can review it, make requests for modification if needed, and brand it as your own.
That’s all there is to it. As you can see, white-label services eliminate the hassle of putting out fresh marketing content. Bet you never thought it could be so simple.
9 Reasons You Should Hire a White-Label Marketing Agency
You can secure the following benefits by partnering with a white-label marketing agency.
Access a Wide Range of Content
The best white-label marketing firms don’t just create blogs — they can cook up virtually anything. Some of the content your marketing partner can produce includes:
- Landing pages
- Service pages
- Email copy
- Social media copy
- White papers
- Infographics
- Blogs (of course)
Whatever type of content you need to achieve your marketing goals and build your business, a white-label marketing agency can make it happen. The best part is that every piece of copy they produce will feature your company name and brand image.
Since the content will be tonally consistent with your brand voice, no one will be the wiser. You can seamlessly integrate the content into your website and build a huge library of engaging copy.
Retain Existing Clients (While Connecting with New Ones)
Nurturing feelings of loyalty toward your brand is critical to your overall growth. It’s not insignificant that most consumers that become loyal to your brand will do business with you for the rest of their lives.
What does all this have to do with white-label marketing agencies? Blogs and other copy are a means of bolstering customer loyalty, engaging with existing clients, and attracting new ones.
Creating an extensive library of quality content delivers value to your target audience and can help them get to know your brand better. In turn, the content can encourage them to make purchases, contact your team, or sign up for newsletters.
Tap into a Pool of Vetted Talent
Finding talented copywriters is hard. Unless you get lucky, there’s a chance you’ll make a few missteps as you strive to build your internal marketing team.
A white-label marketing firm can provide you with access to pre-vetted talent. They’ve already done the work of screening and hiring marketing professionals, which means you don’t have to.
Improve Customer Satisfaction
Publishing lackluster content can negatively impact your brand image and create a divide between you and your audience. On the other hand, not publishing content frequently enough can hinder your brand-building efforts.
A white-label firm can provide plenty of content to keep your audience engaged. From service pages to showcase your services to educational blog content and FAQs pages, they can keep the content train rolling to guarantee customer satisfaction.
Alleviate the Burden on You and Your Team
Constantly coming up with new content ideas can be stressful. Transforming those raw concepts into compelling, impactful copy is significantly more so.
Pushing your team too hard for too long can reduce morale and even lead to absenteeism or attrition, but great copy is critical to your marketing efforts. No matter how you look at it, you face a serious conundrum.
White-label marketing services are the ideal solution to your workload woes. A white-label firm can lighten the load on your internal team, generate quality copy, and help you maintain a positive workplace culture.
Increase Flexibility and Adaptability
While most marketing campaigns are planned out months in advance, it’s vitally important to adapt to emerging consumer trends or shifting customer interest.
Imagine that one of your services suddenly becomes incredibly popular. To capitalize on this shift, you’ll want to produce new content highlighting the service. Making last-minute changes to your campaign is virtually impossible when your team is stretched too thin.
Conversely, a reputable white-label marketing agency can accommodate rush content requests and give you the ability to seize fleeting opportunities.
Reduce Costs
If you need to elevate your content creation capabilities, you may have considered hiring a writer or two. This approach can be effective. However, it will also require you to bring in someone to edit their work, along with a content strategist, if you don’t already have one.
Building out a team can quickly turn into a cost-prohibited endeavor. In fact, the cost of hiring just one new team member can range from $4,000 to $20,000 — and that doesn’t even factor in their salary or benefits.
Working with a white-label marketing agency gives you access to the talent you need at a fraction of the cost of hiring full-time employees. As a result, you can obtain superior content without burning through your marketing budget.
Save Time
Creating strong, engaging copy takes time, especially if you don’t have a dedicated team of copywriters and editors. If it takes too long, you may miss publishing deadlines or struggle to release content at consistent intervals.
A white-label firm can expedite things considerably. Not only will they have a team of writers and editors to handle the actual content creation process, but they’ll also have a streamlined content creation workflow that saves you time.
The ideal white-label partner will help you meet your content publishing deadlines and consistently produce quality copy regardless of time constraints.
Avoid the Hassle of Dealing with Freelancers
Did you know there are more than 70 million freelancers in the United States? While this figure includes countless talented individuals who can contribute to your marketing goals, there are also plenty of freelancers out there just looking to make a quick buck.
With so many free agents to choose from, finding the right partners for your brand can be tough. When you work with a white-label marketing agency, you avoid the hassle of posting jobs on freelance sites and avail yourself of the talent you need when you need it.
Find the Right White-Label Marketing Agency for Your Firm
Partnering with a white-label marketing agency can unlock all of the aforementioned benefits for your business and help you satisfy your audiences’ insatiable demand for compelling copy. But before you can tap into these perks, you must find a firm that suits your business. Luckily, doing so is easier than you might expect.
During your search, make sure you ask plenty of questions, examine each prospective partner’s portfolio, and gather detailed information about pricing, content creation processes, and the firm’s expertise.
Addressing these key concerns will enable you to find the ideal agency for your business so you can raise the quality of your content while keeping your workload, expenses, and stress levels down.
