Artificial Intelligence may not be able to replace human creativity, but AI tools for social media can be a boon for digital marketers. Swift and efficient, they streamline common tasks to free up time, energy, and brainpower for more strategic content creation.
Fortunately, there are a host of AI tools for social media content, and we’ve narrowed down eight of the most valuable. At Galactic Fed, we aim to provide you with a deeper understanding of how the concept works and give you the insights you need to make the best choice for your needs.
What Is AI for Social Media?
AI for social media can perform several key tasks:
- Automate and scale content
- Analyze insights
- Predict consumer behaviors
- Improve content based on these insights
- Create social media posts
- Craft targeted social media ads
- Generate ideas
- Provide customer service through automated responses to common concerns and questions
Simply put, AI handles some of the mundane obligations that may tear your attention away from big-picture duties.
Improvements in functionality have led to a dramatic increase in the use of AI: Today, 44.4% of marketers rely on AI for content creation. Understandably, AI tools for social media are expected to rise in popularity in the coming years, potentially hitting the $3.7 billion mark in market value by 2026.
What Are the Benefits of AI Tools for Social Media?
AI-powered tools help digital marketers and social media managers do more than simply save time. These tools can also:
- Optimize content
- Perform “digital cleanses” (removing comments from social media that may damage your brand)
- Conduct AI sentiment analysis on social media, often called “social listening” (tracking and assessing social media trends and conversations that may be relevant to your brand)
- Enhance consumer outreach
- Enable real-time interactions to improve engagement
- Boost customer satisfaction
- Expedite revenue
- Reduce marketing costs
Both small businesses and huge brands like Google and Airbnb depend increasingly on AI tools to maximize their marketing efforts. The following tools will enable you to join them.
8 AI Tools for Social Media
Many AI tools for social media offer free trials. Our advice is to explore several of these tools in depth before committing to one or more.
1. Lately
Do you already use Hootsuite for social media management? You may want to pair it with Lately, an AI-powered tool specifically built for the platform.
One of the biggest advantages of implementing Lately is that it takes long-form content, such as blog posts and evergreen articles, and breaks it into brief, digestible chunks more suited to social media.
This AI-powered tool also:
- Assesses the metrics linked to your Hootsuite account to capitalize on the words that have prompted the most engagement
- Creates content that reflects your brand’s personality and tone
Like all AI, Lately is a learning machine. While you don’t need to know the intricacies of how it learns, keep this in mind: The more you use Lately and edit its creations, the more it will improve.
2. QuillBot
Repurposing content is in every marketer’s playbook because it’s a fast and efficient way to make the most of their efforts. Additionally, marketers can maximize existing content that has made a measurable, positive impact on their target audience.
QuillBot takes the tediousness out of this task. The AI tool rephrases and refreshes content that can be reused on social media. It can also create unique versions of your content for A/B testing.
3. Murf
If your brand uses a great deal of video in your social media marketing strategy, you may want to check out the capabilities of Murf.
Murf creates authentic and compelling voice-overs that you can use in your social media videos. It allows you to select a tone of voice — and even an accent — that will set the mood of your piece. What’s more, Murf offers:
- More than 120 realistic AI-generated voices
- Voices in over 20 languages, including Spanish, French, Korean, Portuguese, Turkish, and Danish
- The capacity to add images and music
Not all social media videos require narration. When they do, Murf can capture the effect you’re after within minutes.
4. HelloWoofy
HelloWoofy is a boutique AI tool for social media, but the company’s small size doesn’t detract from its abilities.
Are you searching for an AI social media post generator that concentrates on autofilling relevant emojis, text, and hashtags? HelloWoofy may be your golden ticket, especially if you’re also on the hunt for an AI tool that can translate social media posts into multiple languages (which is necessary for any brand that works on a global scale).
HelloWoofy also evaluates content for compliance and recommends pull quotes, helping you make the most of the social media content you publish.
5. Headlime
Headlime is a valuable AI tool for brands that use social media primarily for spreading the word about their products or services.
Here’s how it works:
- Headlime requests a few details about your product
- It then creates copy that you can use in your social media marketing campaigns and sales pages
Headlime is used by some of the biggest and most lucrative organizations, including Business Insider and Havas Media. It can be especially helpful for digital marketers who prefer to put their writing talents toward long-form content rather than concise copy and product descriptions.
6. Midjourney
Images aren’t just an interesting addition to social media posts; they’re 100% required if you want to grab users’ attention.
According to a small study by MIT, posts on Facebook that included an image enjoyed a 37% higher rate of engagement than those without one. And most social media platforms are designed for sharing images (particularly Instagram).
Whether you use infographics or photographs, image-enhanced social media posts receive more comments, likes, and shares. Midjourney simplifies the act of finding images that will resonate with your target audience and drive conversions by generating images for your social posts.
All you have to do is plug in text information. Midjourney then recognizes and pinpoints phrases and keywords to produce an image that embodies your message.
7. Jasper
Jasper has been making waves in the digital realm since its inception in 2021. In 2022 alone, it brought in $45 million in revenue; now, it has a $1.5 billion valuation.
Why is this AI-powered tool so popular?
Because it’s dynamic — and exceptionally powerful. Digital marketers can use Jasper to:
- Craft riveting, informative copy not only for social media but also for ad campaigns, blog posts, marketing emails, subject lines, and more
- Select content templates from more than 50 choices, each tailored to different social media platforms
- Create content that is 99.99% original, thereby saving you from getting flagged by search engines
- Publish content in over 25 languages
- Come up with new ideas for social media and other forms of content
Is Jasper flawless?
No.
Some users complain that the copy Jasper generates sounds uninspired and generic, or off in tone and mood. Others claim it’s not optimal for large-scale applications. And some small businesses find the cost of Jasper is too steep for their budget. Still, it is one of the few AI tools for social media and beyond that consistently receives 5-star reviews.
8. Ocoya
Ocoya’s main selling point is that it facilitates faster, more effective social media content. Digital marketers who want to maintain creative control over their content are also drawn to Ocoya because it gives them more influence than other AI-powered tools. It helps brands create:
- Written content
- Hashtags
- Videos
- Images
Each component Ocoya generates is meant to align with your brand’s unique character and message. Also, Ocoya functions as a social media manager, automating posts in advance and performing advanced analytics. The monthly fee for Ocoya is also reasonable, starting at $15 per month and tapping out at $159.
Using AI for Social Media Content: Best Practices
AI may be blowing our minds with its capabilities, but as we touched upon with Jasper, no machine can replace the creativity, sound judgment, and critical thinking skills of a marketing professional (or any other human).
Before publishing any content AI-produced content on social media or elsewhere, the onus is on you to:
- Perform a fact-check
- Ensure the content reflects your brand’s identity
- Guarantee you have received consent from artists whose images or content you use and that they’re appropriately credited
AI accelerates and improves social media content, but AI-powered tools are only successful if they’re used to supplement, not replace, human efforts.
Maximize Your Social Media Efforts with AI-Powered Tools: Key Takeaways
The fact that the AI in social media market share is expected to rise exponentially over the next three years underscores its potential value to digital marketers. Whether you want to generate a voice to accompany your TikTok video or optimize a post for Instagram, AI tools are expedient and effective.
Not all trends are worth following. AI tools for social media, however, are proving to be more than a passing craze: They’re becoming the new reality, and you can use them in ways that will benefit you and your brand substantially.
