Most people think of Facebook as a way to keep in touch with friends and family. But did you know that Facebook can also be a powerful marketing tool?
One of the best ways to use Facebook for marketing is through lead ads. Lead ads allow potential customers to sign up for your mailing list or learn more about your product or service.
Learn how to ramp up your Facebook lead ads from Galactic Fed, a digital marketing agency with a proven track record.
What Are Facebook Lead Ads?
Facebook lead gen ads are a fantastic way to ramp up your leads and sales. They provide an easy method for people to sign up for your offer without leaving Facebook because they can fill out a form no matter where they encounter your ad on Facebook.
Here are some Facebook lead ads examples that help explain some different options.
Lead ads are great for getting information from people who are only mildly interested in your offer. They can help you qualify leads and get contact information from people who wouldn’t have given it to you otherwise.
The best part about lead ads is that they are simple to set up and don’t take much time to create. You can use them to generate leads for any type of offer, product, or service.
Sending potential customers through a long path on different websites to finally sign up for something is a lot of work. And people do not have the time or patience for that anymore.
What Are the Benefits of Facebook Lead Ads?
Lead ads are perfect for mobile because they’re easy to fill out on a small screen. And since more than half of Facebook users access the site on mobile, it’s important to have ads that work well on mobile devices.
Segmentation is easy with lead ads. You can target leads based on interests, demographics, behaviors, and more. When you segment your leads, you can create more targeted ads. And when your ads are more targeted, they perform better.
You create Facebook lead generation ads in Facebook Ads Manager and set your target audience details, budget, and ad body. The ad body is the text and image that appears in your ad. You can also include a call-to-action (CTA) button, which encourages people to take your desired action, like “Sign Up” or “Learn More.”
Lead ads are less expensive than ads that direct you off of Facebook and more effective than landing pages.
When someone clicks on your CTA, they’ll see a form with pre-populated information from their Facebook profile. This information includes their name, email address, and phone number.
The form also has space for additional questions that you can customize. These questions could be about anything related to your offer. For example, if you’re a real estate agent, you might ask potential leads what type of property they’re interested in buying or selling.
You have the option of asking up to twenty-one total questions, with fifteen being custom questions. Most people will not answer this many questions, so try to focus on the questions that will help you generate sales.
Once someone submits the form, they become a lead. You can then contact them and continue the sales process.
How to Create a Lead Ad
Creating a lead ad is easy and only takes a few minutes. First, log into your Meta Ads Manager account.
Once in Ads Manager, click on the “Create Ad” button in the top right-hand corner.
Then, select “Lead Generation” as your objective.
Next, select your target audience. This is who you want to see your ad. You can target leads based on interests, demographics, behaviors, and more.
After you’ve selected your target audience, it’s time to set your budget and ad schedule. Decide how much you’re willing to spend on your ad and how long you want it to run.
Now, you’ll need to create your ad body. This is the text and image that appears in your ad.
Once you’ve created your ad body, you’ll need to add a form. This is the form that potential leads will fill out when they click on your CTA button. You can customize the questions on your form to collect any information you want.
Once you’ve created your form, it’s time to publish your ad. Click on the “Publish” button in the top right-hand corner, and your ad will go live.
Facebook lead form ads appear in the news feed. They look like normal items but have a “sponsored post” label. The appearance of lead ads has been known to increase conversion rates.
It’s important to link to your privacy policy on your lead ad form. This way, potential leads will know how you plan to use their information.
How Lead Ads Work
Lead ads work by collecting leads from potential customers. When someone clicks on your CTA, they’ll see a form with pre-populated information from their Facebook profile.
Once someone submits the form, they become a lead. You can then contact them and continue the sales process.
You can select between images and videos for your ad. If you choose to use an image, ensure it’s high quality and relevant to your offer. Using animation in lead ads is great for getting people to stop scrolling and pay attention to your ad.
It’s good design practice to use a CTA button that matches the color of your ad. For example, if your ad is blue, you might want to use a blue CTA button.
Retargeting is an effective way to reach leads who didn’t convert the first time they saw your ad. To do this, you’ll need to create a custom audience of people who have visited your website but didn’t take your desired action.
You can then create a new lead ad and target this custom audience. Make sure to use different copies and images from your original ad.
Google lead ads exist, and they are similar to Facebook lead ads. The Google ads lead form extension provides an auto-filled form when a user clicks a CTA in an ad.
Use Facebook Audience Insights to Segment Your Leads
One helpful thing about lead ads is that they’re easy to segment. You can use Facebook’s Audience Insights tool to help you segment your leads. This tool provides information about the people who like your page.
To use Audience Insights, go to your Facebook Page and click on the “Insights” tab. Then, click on the “People” section. You can classify your audience by location, age, gender, interests, etc. This information can help you segment your leads to target them with more specific ads.
Facebook Lead Ads Are Easy and Effective
Facebook lead-generation ads are still not commonly used compared to traditional conversion ads. It is worth exploring this option, as it can help you generate more leads while benefiting from the lower cost of Facebook lead ads.
Remember that you’ll need to create high-quality ads and use segmentation to make the most of this format.
Facebook lead ads are a powerful method of collecting leads from potential customers. By understanding how they work and the benefits they offer, you can create an effective campaign that results in more leads for your business.
Take some time to experiment with different ad types and targeting options to see what works best for you. And remember to track your results so you can fine-tune your campaigns.
