1build - Construction Estimate Software

118% Increase In Marketing-Qualified-Lead (MQL) Volume with Google and Facebook Ads

The Results

118%

increase in marketing-qualified-lead (MQL) volume

59%

decrease in cost per MQL

62%

increase in lead volume

55%

decrease in cost per lead

34%

increase in the number of qualified leads

Challenge

Limited strategic testing in messaging and targeting, leading to fewer qualified leads.

Goal

Improve lead quality and increase conversions by refining messaging and audience targeting.

Strategy

Launched high-intent Google Search campaigns, Discovery Remarketing, and Facebook interest-based targeting to reach and convert the right audience.

The Story

Background

1build is a leading cloud-based estimating and takeoff software that empowers contractors with real-time, county-specific material and labor costs, ensuring more accurate bids and streamlined project planning. Their platform eliminates reliance on outdated national cost data and connects builders with professional estimators through the 1build Estimator Network.

They’ve been featured in top industry and business publications, including TechCrunch, Yahoo Finance, Fortune, and For Construction Pros, recognizing their innovation in construction cost estimation.

Challenge

1build wanted better leads and more conversions. They needed to refine their messaging, test different value propositions, and find the right audience in a competitive market. To do this, they partnered with Galactic Fed to create a strategic testing plan, helping them optimize ads, attract the right customers, and drive more engagement.

Our Solution

To help 1build generate more qualified leads and improve conversions, Galactic Fed launched a strategic mix of Google Ads and Facebook Ads campaigns.

Google Ads Strategy

We ran highly targeted Search campaigns focused on “building and construction estimation” keywords to reach users actively searching for solutions. Additionally, we set up a Discovery Remarketing campaign to re-engage past website visitors and drive them back to convert.

Facebook Ads Strategy

On Facebook, we took a broader approach, targeting all demographics while refining our focus on key interests related to construction and renovation. This helped us reach 1build’s ideal audience and increase brand awareness.

Overall, both channels drove increased marketing-qualified leads and improved conversion rates.

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SEO B2B

118% Increase In Marketing-Qualified-Lead (MQL) Volume with Google and Facebook Ads

The Results

Challenge

Goal

Strategy

The Story

Background

Challenge

Our Solution

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