Andela - Remote Software Talent Two-sided Marketplace

193% Organic Traffic Increase with Earned Link Building

The Results

193%

increase in organic traffic

173%

increase in clicks

127%

increase in impressions

116%

increase in organic keywords

163%

increase in referring pages

Challenge

Low online visibility and authority in a highly competitive tech market.

Goal

Enhance Andela's authority in the tech space and drive more organic traffic to their job pages.

Strategy

Focused on earned link building by identifying and collaborating with relevant tech and staffing sites.

The Story

Background

Andela is a global job placement network specializing in connecting software developers with sustainable career opportunities. By providing access to international roles, competitive compensation, and career coaching through the Andela Learning Community, they create high-performing technology teams.

Andela has earned multiple awards for its commitment to excellence in the workplace, including three at the Great Place to Work awards and two at the HR People Magazine awards.

The Challenge

Andela needed to stand out in a highly competitive job market and improve its online presence to attract more talent and gain more sign-ups. Despite having a solid domain ranking, they required assistance in optimizing their job pages and strengthening their authority in the tech staffing space.

Our Solution

Galactic Fed started by reviewing Andela’s backlink profile and analyzing competitors to identify high-performing pages. We developed a tailored earned link-building strategy focused on outreach to tech and staffing sites in the software and DevOps sectors. By building relationships with websites related to keywords like “remote DevOps engineers” and “DevOps careers,” Galactic Fed secured organic links that increased referring pages and organic keywords. This approach led to a 193% boost in traffic to Andela’s site.

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