Aspire Education - Nonprofit Organization

4.76% Conversion Rate and 108 Calendly Clicks with Google Ads Strategy

The Results

4.76%

conversion rate

108

Calendly clicks were generated

16%

click-through-rate

65

new leads

Challenge

Low lead generation and donor engagement.

Goal

Increase qualified leads, donations, and program participation.

Strategy

Launched a hyper-targeted Google Ads campaign using custom audiences, RLSA, and Bay Area-specific targeting.

The Story

Background

Aspire Education is a Bay Area-based 501(c)(3) nonprofit dedicated to providing high-quality academic support for K-12 students. For over 15 years, they’ve connected educators with students through programs like virtual tutoring, in-person Learning Pods, and Community Reading Buddies, which pairs young mentors with early readers. Recognized for their impact, Aspire was named a Top Bay Area Public Schools for Underserved Students awardee.

The Challenge

Aspire Education needed sustainable methods to enhance lead generation and connect with potential donors. They needed help from Galactic Fed to increase qualified leads, boost donations, and attract more participants to their Community Reading Buddies program.

Our Solution

Galactic Fed developed a targeted Google Ads strategy to help Aspire Education generate more leads. By testing high-intent keywords and building custom audiences around education, tutoring, and childcare interests, we ensured ads reached the right people. We also launched remarketing campaigns to re-engage website visitors and created a Bay Area-specific ad group to attract local volunteers, donors, and program participants.

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