Background
Our client is a provider of digital marketing toolkits designed for small businesses and creators. Their platform consolidates tools for landing page creation, email marketing, event management, and analytics, reducing the need for multiple platforms.
The Challenge
The client’s primary goal was to maximize lead generation within their budget, but they lacked insight into which service offerings and value propositions resonated most with users. To address this, they partnered with Galactic Fed to optimize their Google Ads strategy, aiming to increase leads and, ultimately, drive revenue growth.