Audience Relationship Toolkit Company

200% Increase in Lead Generation with Optimized Google Ads Strategy

The Results

200%

increase in lead generation

26%

increase in activation rate

500k

impressions

20k

clicks

Challenge

Insufficient ad campaign data to identify which services and value propositions resonated with potential customers.

Goal

Enhance lead generation through data-driven ad strategies to ultimately increase revenue.

Strategy

Implemented continuous optimization of Google Ads campaigns and developed landing pages, focusing on effective messaging and calls to action to improve engagement and conversion rates.

The Story

Background

Our client is a provider of digital marketing toolkits designed for small businesses and creators. Their platform consolidates tools for landing page creation, email marketing, event management, and analytics, reducing the need for multiple platforms.

The Challenge

The client’s primary goal was to maximize lead generation within their budget, but they lacked insight into which service offerings and value propositions resonated most with users. To address this, they partnered with Galactic Fed to optimize their Google Ads strategy, aiming to increase leads and, ultimately, drive revenue growth.

Our Solution

Galactic Fed implemented a comprehensive optimization strategy for the client’s Google Ads campaigns. By restructuring the campaigns around specific services and value propositions, the team gained insights into user preferences. This data-driven approach led to an impressive 87% reduction in cost per lead, allowing for more efficient use of the budget and a clearer understanding of which offerings generated the most interest.

We also developed and tested various landing page designs, focusing on different layouts and visuals to maximize engagement. This scientific approach not only enhanced user interaction but also contributed to impressive results, including a 26% increase in activation rates and a 200% quarter-over-quarter growth in leads, showing the effectiveness of our efforts in lead generation and conversion improvement.

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