Prepaid2Cash is an application that helps turn unwanted prepaid gift cards into cash. They employ bank-grade security policies to keep their users’ identity and sensitive information safe and secure and continuously work towards ensuring the safety of their customer base.
Looking to improve client nurturing and retention, Prepaid2Cash trusted Galactic Fed to revamp their email marketing strategy.
The Strategy
The Galactic Fed team conducted a thorough audit of the current email efforts to identify areas of improvement. Based on the findings, the team suggested a full makeover of the design and copywriting approach and A/B testing new creatives to gain audience insights. Another recommendation was to add personalization and a double opt-in feature to increase the trustworthiness of the emails and improve deliverability.
The implementation phase began with an IP warming campaign that helped establish a positive sender reputation and increase email volume. Next, Galactic Fed developed a new approach to email content that included:
- Launching a welcome sequence to engage new application subscribers.
- Leveraging Trustpilot reviews in emails to enhance credibility.
- Introducing a Re-Engagement Sequence to target subscribers inactive for 180+ days.
- Creating one-off emails featuring engaging content to build brand awareness, nurture leads, and instill trust.
- Incorporating entertaining elements (including a quiz) to better connect with and understand the audience.
A pivotal strategic move by Galactic Fed involved ensuring that only cleaned and verified contacts were added to the account. Monthly list cleanups were also implemented to maintain optimal deliverability performance.
The Success
The approach recommended by Galactic Fed proved extremely successful, setting up a stellar foundation for the future of Prepaid2Cash email marketing.
