Alto (Previously Celerative) - Remote Software Talent Two-sided Marketplace

45% Increase in Organic Traffic with Full SEO Strategy

The Results

45%

increase in organic traffic

19%

increase in keywords ranking in top 10 of SERP

20%

increase in referring domains

25%

increase in non-branded impressions

9%

increase in non-branded clicks

+4

domain rating (from DR 30 to 34 in 6 months)

Challenge

Limited online visibility, making it difficult for potential clients to find their services.

Goal

Increase organic traffic, improve search engine rankings, and drive revenue growth.

Strategy

Implemented a comprehensive SEO strategy, focusing on high-volume keywords, content optimization, technical fixes, and earned link-building campaigns.

The Story

Background

Alto (Previously Celerative) is a platform that helps businesses recruit, manage, and pay remote technology talent. By connecting companies with top-tier developers, they help businesses find and manage skilled professionals efficiently.

The Challenge

Alto faced limited online visibility, making it difficult for potential clients and talents to discover their services. To increase organic traffic and ultimately boost revenue, they needed to improve their online presence and rank higher for key industry search terms related to remote tech talent recruitment.

Our Solution

Galactic Fed implemented a comprehensive SEO strategy focused on high-volume keyword clusters like “how to hire a web developer” and “web developer job description.” The content strategy ensured Alto effectively used these keywords across key landing pages, blogs, meta data, and other critical on-page elements. Galactic Fed also addressed technical issues uncovered during an in-depth technical SEO audit, improving site performance. Additionally, we launched earned link-building campaigns to partner with software and tech websites, recruitment resources, and talent acquisition pages. Collectively, these efforts helped Alto increase online visibility, driving a 45% increase in organic traffic and a 19% increase in keyword rankings on the first page of SERP, ultimately supporting business growth.

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