3800+ App Installs with Facebook Ads and SEO

To help ChangeRoots raise awareness, bring more visitors to their website, and grow their user base, Galactic Fed developed a cohesive paid and organic strategy:

Facebook Ads

With no existing user data and a brand-new ad account, Galactic Fed started by testing Facebook interest-based targeting to find people passionate about political and social issues. We first focused on building a pre-launch email list, then shifted to app install campaigns across iOS, Android, and web. As results came in, we scaled efforts using lookalike audiences and optimized creative combinations to improve performance. These efforts led to over 3,800 installs and 1,500+ political donations within 3.5 months. With our strategic optimizations, we achieved a cost-per-trial value that’s 62% lower than the initial goal.

SEO

To boost organic visibility, we crafted an SEO strategy focused on reaching politically active millennials and Gen Z. We built a content plan grounded in detailed keyword research, created internal links to strengthen site structure, and launched a targeted outreach campaign to secure backlinks from U.S.-based domains. In just 3.5 months, we increased their referring domains by nearly 486%, grew ranking keywords by over 1,000%, and raised domain authority by 38%.

Together, these strategies helped ChangeRoots grow fast, reach the right audience, and make a real impact, both through installs and long-term visibility.