Chisos - Investment Firm

300+ Conversions with Google Ads

The Results

300+

conversions

353%

increase in click-through-rate

Challenge

Limited visibility and low number of funding applications.

Goal

Improve awareness for Chisos and increase funding applications.

Strategy

Launched brand, competitor, and category-focused paid search campaigns to target high-intent keywords and drive funding applications.

The Story

Background

Chisos is an innovative investment firm that provides $15,000 to $50,000 in capital to idea- and early-stage startups through a unique Convertible Income Share Agreement (CISA), combining equity and income share agreements. This approach offers flexible funding options for entrepreneurs who may not fit traditional venture capital or bank loan criteria.

The Challenge

Chisos wanted to increase awareness of their unique funding programs and attract more entrepreneurs to apply. They partnered with Galactic Fed to develop a targeted paid ads strategy that would drive high-quality applications.

Our Solution

Galactic Fed developed a structured paid search strategy, starting by segmenting campaigns into brand, competitor, and category-focused keyword groups to ensure comprehensive coverage while staying within budget.

For category campaigns, we targeted high-intent keywords such as “startup funding,” “AI funding,” and “angel investors,” along with keyword themes like “Investors” and “WeFunder” to capture relevant search interest.

By refining targeting, optimizing ad creatives, and leveraging strategic keyword bidding, we significantly improved performance. Conversions increased by 300+, and CTR rose from 1.33% to 6.01%. Chisos also saw strong conversions from top-performing keywords like “capital financing,” “startup loans,” and “business grants,” reinforcing their position as a go-to funding source for early-stage entrepreneurs.

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