Garbo - Background Check Platform

43% More Conversions with Google Ads

The Results

43%

increase in conversions

44%

increase in conversion rate

30%

decrease in cost per conversion

17%

increase in CTR

Challenge

Limited visibility online, leading to slow growth and a low number of users.

Goal

To increase traffic, drive more email sign-ups, and boost new account creations.

Strategy

Galactic Fed launched targeted Google Ads campaigns to raise awareness, reach high-intent audiences, and optimize for conversions

Kathryn Kosmides

Founder & CEO

“Galactic Fed is great! They were delivering consistent results, and the campaigns required very little management on our side thanks to the team taking care of everything”

The Story

Background

Garbo is a pioneering online background check platform on a mission to make online interactions safer. With a focus on transparency, accountability, and prevention, Garbo empowers individuals, especially women and marginalized communities, to make more informed decisions when meeting people online. Their technology flags potential red flags like past arrests, violent behavior, and other harmful histories using minimal personal information. Since launch, Garbo has supported tens of thousands of individuals in navigating online spaces more safely.

The Challenge

Garbo had seen success connecting with the press and public, but they knew they wanted to reach even more people, especially those who could truly benefit from their platform. They needed to show up more in search results and get in front of the right audiences at the right time. To make that happen, they teamed up with Galactic Fed to help more people discover Garbo, grow email sign-ups, and turn visitors into new account holders.

Our Solution

Galactic Fed launched a Google Ads strategy with three key objectives: build awareness of Garbo’s mission, reach audiences actively searching for safety tools, and drive high-quality traffic to increase conversions. They designed targeted campaigns focused on people most likely to benefit from Garbo’s platform, and continuously refined performance through A/B testing, audience segmentation, and an evolving list of negative keywords to filter out low-intent traffic.

The campaigns delivered a 43% increase in sign-ups, helping Garbo reach more people looking for tools to stay safe. With stronger visibility in search and more qualified traffic hitting the site, more individuals were able to discover, trust, and use Garbo’s platform to make informed choices in their online interactions.

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