Background
Cooleaf is an award-winning HR SaaS platform dedicated to enhancing engagement, retention, and company culture. They have recently been acquired by ITA Group, a global leader in employee engagement solutions. This acquisition integrates Cooleaf’s innovative platform with ITA’s employee experience programs, helping companies improve engagement and build a more connected culture. This combined solution offers advanced features, robust functionality, and strategic insights to support all employee programs seamlessly.
The Challenge
Cooleaf aimed to improve its organic search traffic by ranking higher for high-intent keywords related to employee engagement, such as employee retention, remote team onboarding, and fostering a positive company culture. They also sought to expand their brand awareness and establish themselves as a recognized leader in the employee engagement space. Ultimately, their goal was to grow appointments and revenue through increased website traffic and higher brand visibility.
