Crowd Cow - Meat Delivery eCommerce Platform

137% Increase in Revenue with Email Marketing Strategy

The Results

137%

increase in revenue

143%

increase in purchases

122%

increase in customer acquisition

50%

increase in subscribers

218%

increase in click rate

Challenge

Lack of a solid email strategy resulting in low customer acquisition and retention.

Goal

Increase revenue through more purchases and new customers.

Strategy

Implemented personalized email campaigns and optimized existing sequences for better results.

Dylan Bondy

Head of Growth

Excellent service! Galactic Fed is really transparent, leaning on the side of truth and clarity rather than overselling, which is a real breath of fresh air in the industry. Consistently extremely prompt in getting back to us, have all our questions answered, highly strategic and thoughtful. We’ve been absolutely WOW’d by the plans they put forward.

The Story

Background

Crowd Cow is a leading American online meat delivery marketplace that connects consumers with responsible fisheries and ranchers. They offer high-quality, ethically sourced meats, empowering customers to make informed choices while supporting local producers. With a focus on quality and sustainability, Crowd Cow stands out in the meat delivery industry, catering to consumers who value both flavor and ethical sourcing.

The Challenge

Crowd Cow needed to boost revenue from their email marketing while focusing on customer retention. They aimed to enhance their email strategy to reduce member cancellations, improve audience segmentation, and increase revenue from email blasts and automated sequences.

Our Solution

Galactic Fed initially implemented a 90-day trial to optimize Crowd Cow’s email sequences and boost revenue generation. This included refining existing sequences, introducing a loyalty program, and improving segmentation to deliver personalized content.

Over time, Galactic Fed managed Crowd Cow’s entire email program, executing multiple targeted campaigns weekly and collaborating with their marketing and inventory teams. Even after transitioning back to in-house management of email blasts, Galactic Fed continued to enhance automated sequences, resulting in significant improvements in revenue, customer acquisition, and engagement.

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