Background
Crowd Cow is a leading American online meat delivery marketplace that connects consumers with responsible fisheries and ranchers. They offer high-quality, ethically sourced meats, empowering customers to make informed choices while supporting local producers. With a focus on quality and sustainability, Crowd Cow stands out in the meat delivery industry, catering to consumers who value both flavor and ethical sourcing.
The Challenge
Crowd Cow needed to boost revenue from their email marketing while focusing on customer retention. They aimed to enhance their email strategy to reduce member cancellations, improve audience segmentation, and increase revenue from email blasts and automated sequences.
