Background
Maple Guild is one of the largest organic Maple Syrup producers in the United States with strong retail relationships sold nation-wide in Walmart. Maple Guild farms, produces, packages, and sells organic Grade-A Vermont maple syrup. Since its inception, they have branched into multiple maple products including vinegar, soft drinks, flavored syrups, butters, creams, and more.
The Challenge
Maple Guild had never invested in paid media or digital marketing beyond building their website in 2018. With fewer than 100 customers purchasing directly from the site in its first year, they partnered with Galactic Fed to create a strategy to drive online sales and determine if scaling paid media efforts was viable.
