Background
Draftly is a college sports NFT platform that connects athletes with fans in the growing NIL market. Unlike traditional NFT platforms, Draftly focuses on community-building rather than just collectibles, allowing fans to directly support their favorite athletes while engaging with like-minded individuals.
The Challenge
Draftly needed to improve its website’s visibility and organic traffic, but as a startup, they didn’t have a strong SEO foundation. To attract more users, they needed optimized website content, a targeted keyword strategy, and a link-building approach to rank for relevant searches.