Draftly - College Sports NFT Platform

621% Increase in Organic Traffic with SEO Strategy

The Results

621%

increase in organic traffic

15x

increase in keywords ranking

777%

increase in referring domains

28x

increase in referring pages

9-point

increase in domain rating

Challenge

Lack of search visibility and organic traffic growth.

Goal

Enhance online visibility, increase organic traffic and improve keyword rankings.

Strategy

Conducted a technical SEO audit, implemented link-building strategies, optimized on-site content, and created high-quality articles to boost visibility and engagement.

The Story

Background

Draftly is a college sports NFT platform that connects athletes with fans in the growing NIL market. Unlike traditional NFT platforms, Draftly focuses on community-building rather than just collectibles, allowing fans to directly support their favorite athletes while engaging with like-minded individuals.

The Challenge

Draftly needed to improve its website’s visibility and organic traffic, but as a startup, they didn’t have a strong SEO foundation. To attract more users, they needed optimized website content, a targeted keyword strategy, and a link-building approach to rank for relevant searches.

Our Solution

Galactic Fed conducted a comprehensive technical SEO site audit to identify areas for improvement. This helped uncover key opportunities to enhance Draftly’s search visibility. We performed in-depth keyword research and created high-quality articles for Draftly’s Blog and Learn sections, covering topics like sports NFTs, NFT trading, and educational content to drive traffic and engagement. These articles were then shared across related sites through a strategic link-building effort. Additionally, we optimized Draftly’s on-site NFT marketplace to ensure individual pages ranked for relevant searches. As a result, Draftly gained increased visibility and began ranking for high-value keywords like “sports NFTs,” “athlete NFT,” and “college NFTs.”

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