Alma - Mental Healthcare Platform

264% Increase in Leads with Google Ads

The Results

264%

increase in leads

38%

average CTR

66%

decrease in CPL

Challenge

Limited consultation bookings and high cost per lead.

Goal

Increase consultation leads and lower the acquisition cost and ultimately increase overall revenue.

Strategy

Optimized Google Search Ads with high-intent, non-branded keywords, expanded locations, and refined targeting to drive more qualified leads.

The Story

Background

Alma is a two-sided marketplace that connects therapists with clients, offering providers a platform to grow and manage their private practices. By streamlining the therapist-client matching process, Alma makes it easier for individuals to find the right mental health support.

Challenge

As more therapists joined Alma, they needed more people looking for therapy to match with them. Alma partnered with Galactic Fed to bring in more consultation leads while keeping a low cost per lead (CPL).

Our Solution

Galactic Fed launched and optimized Google Search Ads focused on high-intent, non-branded therapist-related keywords. Starting in New York City, the campaign expanded to new locations, leveraging data-driven insights to maximize impressions, clicks, and conversions. This approach consistently grew consultation leads month-over-month while driving down CPL.

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