DryvIQ - B2B Data Management Software

6-Figure Pipeline Growth with Google Ads Strategy

The Results

6-figure

pipeline growth

16%

increase in revenue year-over-year

12

ROAS

Challenge

Low online visibility and limited qualified traffic.

Goal

Drive more high-quality traffic and increase demo bookings.

Strategy

Implemented a targeted Google Ads strategy, focused on search campaigns with precise keyword targeting and ad copy tailored to high-intent searches.

The Story

Background

DryvIQ empowers over 1,100 organizations worldwide by transforming unstructured data into a trusted, actionable asset. With AI-driven data management, DryvIQ helps businesses overcome information silos to unlock the potential of their largest and fastest-growing data sources. Their platform makes data accessible, analyzable, and ready for action at scale, supporting organizations in organizing, migrating, and securely storing critical information for better business outcomes.

The Challenge

DryvIQ was looking to generate high-quality leads through booked demos by driving qualified traffic to their main website to find new prospects.

Our Solution

Galactic Fed designed and implemented a full-funnel Google Ads strategy to target DryvIQ’s key audiences. This approach included a mix of branded and non-branded search ads, tailored to support DryvIQ’s various solutions and to reach distinct customer segments. The campaigns were designed to engage prospects at each stage of the buying journey, maximizing lead quality while minimizing unqualified traffic.

In addition to campaign targeting, Galactic Fed helped DryvIQ develop and launch an optimized landing page. This landing page supported the campaigns and contributed to higher conversion rates and lower bounce rates, ensuring more prospects entered the sales pipeline.

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