DwellWell - Homebuying Platform

6x Increase in Conversion Rate Through Combined Google Ads and Website Revamp Strategy

The Results

increase in conversion rate

increase in click-through-rate (CTR)

49%

decrease in cost per lead (CPL)

impressions

16k

website clicks

686

signups

Challenge

Ineffective ads resulting in low quality leads, limiting revenue growth.

Goal

Improve conversion rate to drive signups and ultimately enhance revenue.

Strategy

Implemented discovery and display ad campaigns in Google Ads and launched YouTube Ad along with website revamp to boost conversions.

The Story

Background

DwellWell is built to simplify the homebuying process for individuals and families looking to purchase their dream homes. They provide personalized guidance and expert support that include assistance with financing options, property searches, and negotiations, that help their clients enjoy their homebuying experience.

The Challenge

Dwellwell ran ads before, but were unsatisfied with their performance. They were looking to improve the overall quality of their leads and increase their sales velocity and time to revenue.

Our Solution

Galactic Fed optimized Google Ads and completed website revamp for DwellWell. We started by focusing on key states—California, Florida, and Texas—to reach the right audience more effectively. The team did thorough keyword research to create Google Ads campaigns aimed at getting more sign-ups on Dwellwell’s website.

Google Ads strategy included Discovery and Display campaigns to attract new users, while Remarketing Lists for Search Ads (RLSA) targeted previous website visitors who needed a reminder to sign up.

Galactic Fed also launched a YouTube ad that showed how Dwellwell works that boosted the conversion rates. At the same time, Galactic Fed redesigned Dwellwell’s website to make it more inviting and user-friendly for new visitors.

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