EarnIn - Cash Advance App

114% Increase in Non-Branded Impressions with SEO Strategy

The Results

114%

increase in non-branded impressions

70%

increase in non-branded clicks

35%

increase in overall organic impressions

20%

increase in keywords ranking on SERP

23%

increase in referring domains

point increase in domain rating (from 59 to 63)

Challenge

Keep up with growing user demand and ensure top-tier SEO for the app.

Goal

Enhance site visibility and user satisfaction through targeted content and technical improvements.

Strategy

Conduct in-depth audits, optimize content with relevant keywords, build quality backlinks, and improve internal site architecture.

Paul Grass

Director of Web Marketing

Galactic Fed has been a great partner, and we’ve had a very positive experience working with the team.

The Story

EarnIn is a revolutionary financial services app that empowers users by providing early access to their earned wages, helping them avoid traditional payday loans and fees. They have been featured in Forbes Fintech 50 in 2019 and won Inc. Magazine’s Best In Business Awards in the Economic/Financial Equity category in 2023. More recently, EarnIn has been named as one of the best loan apps of 2024 by Forbes Advisor.

The Challenge

With rapid growth and increasing demand, Earnin wanted to ensure they continued providing the best experience for their users. They approached Galactic Fed to conduct a full audit and develop a comprehensive strategy to optimize their platform’s performance, enhance user engagement, and drive customer satisfaction.

Our Solution

The Galactic Fed SEO team began by conducting a thorough backlink and technical site audit to pinpoint areas for improvement on EarnIn’s website. Then, we focused on keyword-targeted content creation to ensure we address user needs and search intent effectively. The team optimized existing blog posts and created fresh content to improve keyword performance, boost domain authority, and enhance the user experience. Additionally, we built strategic backlinks and restructured the internal link architecture, ensuring stronger SEO impact across all pages while setting up analytics dashboards to monitor performance and growth.

Learn more

Paid Media SEO B2B

How We Helped One of the Largest Global Fund Administrators Outrank Competitors on Google Search

Paid Media B2B Mature Revenue Increase

114% Increase in Non-Branded Impressions with SEO Strategy