Clearview Social is an employee advocacy platform designed to help businesses leverage their most valuable asset for social media engagement – their employees. They simplify, gamify and error-proof employees sharing company content on social media and provide valuable analytics about subsequent audience engagement.
First launched in 2013, Clearview Social has become a prominent B2B tool with a solid reputation. Looking to ensure their website reflects their thought leadership, they trusted Galactic Fed to develop a sound SEO strategy.
The Strategy
Galactic Fed proposed an action plan that revolved around keyword research. First, it was beneficial to the SEO content creation. Second, it allowed to take advantage of the Google Ads campaigns results that suggested which keywords were most likely to convert. Third, it helped to look for opportunities to prioritize and tie together other marketing initiatives.
The SEO team also conducted regular technical site audits to optimize any new content pieces and to further improve the site’s user experience where possible. This also included quarterly Internal link architecture recommendations to ensure a cohesive site structure at all times.
The final element was a link-building strategy that centered around best-converting keywords and pages that target them. This helped to achieve the best possible ROI and prioritize the most valuable content.
The Success
The approach recommended and implemented by Galactic Fed’s team lead to steady, reliable growth of the Clearview Social’s website.
