Spot is a communications platform that helps tech companies create a culture of walking meetings to impact wellness, productivity, and employee satisfaction.
Intending to help professionals find a better balance between work and life, Spot believes that the ability to take meetings on the move increases employee engagement, sparks creativity, and decreases burnout.
The team at Spot came to Galactic Fed looking to build brand awareness and increase user retention and engagement rates through email marketing.
The Strategy:
Galactic Fed started by optimizing Spot’s weekly email campaigns to increase open rates, click-through rates, and engagement. They also worked on building brand awareness and improving their initial retention and engagement rates by sending out multiple emails per week.
With conversion-focused campaigns, Galactic Fed was able to successfully turn 50% of their waitlist contacts into users.
The Success:
In just seven months, Galactic Fed was able to help Spot significantly improve their overall user experience and turn more waitlist contacts into users.
- Converted 50% of the waitlist contacts into users
- Increased click-through rate by 1%+
- Increased retention and user engagement rates by 15%
- Added multiple touchpoints to create a better user experience through an email series consisting of “Meet the CEO,” “How to Use Spot,” and “How to Create your First Walking Meeting”
