Exponent Partners - Nonprofit Consulting Firm

8x Increase in Clicks with Earned Link Building

The Results

8x

increase in non-branded clicks

10x

increase in branded clicks

10x

increase in branded clicks

14x

increase in non-branded impressions

15x

increase in branded impressions

23%

increase in referring domains

Challenge

Low site visits due to lack of online authority and visibility.

Goal

Drive more people to the site to improve organic traffic.

Strategy

Launched an earned link-building strategy aimed at building relationships with reputable websites in the tech and non-profit industry.

The Story

Background

Exponent Partners has been trusted by hundreds of nonprofit organizations to help them use technology for greater impact. Specializing in Salesforce-based solutions, they create tools that make it easier for nonprofits to manage programs, track results, and improve day-to-day operations. As a certified B Corporation, they are committed to balancing purpose with profit, using their business to do good.

The Challenge

Exponent Partners was looking to drive more people to their site through search to expand their reach and attract potential clients. They needed to improve their visibility through broader, relevant search terms within the nonprofit technology space.

Our Solution

Galactic Fed launched an earned link-building strategy focused on building relationships with technology and non-profit sites. We looked for sites that publish technology and non-profit topics and collaborated with them by contributing unique, relevant articles where we referenced Exponent Partners as our resource. This approach helped secure high-quality backlinks, ultimately driving more organic traffic and expanding their reach in the nonprofit community.

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