Fintech Startup - Mortgage Lender

81% Increase in Organic Traffic with SEO Strategy

The Results

81%

increase in organic traffic

94%

increase in keyword rankings in top 10

276%

increase in backlinks

Challenge

Limited visibility and low authority leading to low traffic.

Goal

Improve search rankings, increase organic traffic, and establish authority in the mortgage space.

Strategy

Conducted keyword research to guide internal link optimization and a targeted link-building strategy.

The Story

Background

Our client is a leading online mortgage lender transforming the home financing process with a fast, transparent, and fully digital experience. They help homebuyers secure financing quickly and affordably by eliminating hidden fees, streamlining paperwork, and leveraging technology to simplify the mortgage process. Since their launch, they have funded billions in home loans, making homeownership more accessible.

The Challenge

Our client wanted to improve their search visibility and establish authority in the mortgage space. They partnered with Galactic Fed to gain high-quality backlinks, strengthen their site’s credibility, and drive more organic traffic.

Our Solution

Galactic Fed started by conducting in-depth keyword research to identify mortgage-related terms that could drive high-intent traffic. This research informed both the internal link architecture optimization and a targeted link-building strategy. We focused on acquiring high-quality backlinks from authoritative financial and real estate sites to boost the client’s domain authority. By strategically improving internal linking and securing relevant backlinks, we strengthened the site’s SEO foundation, increased its search rankings, and improved organic traffic.

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