Background
Our client is an online gaming platform offering free, no-registration access to more than 500 classic card games, including Solitaire, Spider Solitaire, and unique versions like Triple Klondike. Known for its innovative approach, the platform provides features like hints, undos, and leaderboards to enhance each game and make it more engaging for players. With over 20 million annual users, it’s become one of the most popular places for online solitaire, bringing fresh options and user-friendly features that set it apart in the world of classic games.
The Challenge
Our client depends on ad revenue, which means that getting the right kind of traffic is crucial for them. They had tried Google Ads but were unhappy with the high costs and found that mobile traffic often brought in less relevant users. They came to Galactic Fed looking for a way to lower their CPC and attract more engaged, valuable visitors to the platform.
