81% Increase in Qualified Leads through Ads and 6k Form Signups with CRO

To increase the number of Marketing Qualified Leads (MQLs) in the UK, EU, and Canadian markets, Galactic Fed implemented a multi-platform approach using both Meta and Google ads. On Meta, we ran Conversion campaigns targeting Prospecting and Retargeting audiences, focusing on interest-based segments for Prospecting. This strategy helped drive a high volume of MQLs at a lower cost compared to Google. On Google, we launched Search campaigns with a comprehensive keyword strategy, covering both broad and long-tail keywords to capture different stages of search intent. By using Google audiences such as In-market and Affinity, we ensured that broader searches were qualified by user intent.

In addition, the Galactic Fed creative team revamped the Jeeves website, redesigning landing pages for better conversion and updating the messaging to align with the brand’s tone, trustworthiness, and key benefits. This optimization ensured that once leads arrived, they were guided smoothly through the funnel, increasing the chances of conversion.