Background
hampr is an innovative app that transforms laundry day by connecting those who dread doing laundry with those who love it. As the only female-led major laundry service in the U.S., hampr has garnered attention for its unique approach and was featured in the 2023 Google Economic Impact report, showcasing its significant impact on the industry.
The Challenge
hampr wanted to increase revenue by converting app users into paying members and driving more in-app orders. To achieve this, they required a stronger focus on nurturing new users and re-engaging existing members through personalized email marketing and targeted communication.
