Hourly - Workforce Management SaaS Platform

167x Increase In Organic Traffic with a Full SEO Strategy

The Results

167x

increase in traffic

9800%

increase in keyword rankings

642%

increase in referring domains

+38

in domain rating (from DR 18 to DR 56)

183x

increase in traffic value

3 years

of valuable partnership

Challenge

Low authority in a high competitive market, leading to poor organic visibility

Goal

Improve organic traffic and enhance overall site visibility.

Strategy

Implement a comprehensive SEO plan, including keyword research, technical audits, link building, and training Hourly's content team.

Ben Harborne

VP and Head of Marketing

We get a lot of value out of the partnership. You’re doing a great job in being responsive to us, and are highly detailed with keeping track of work — and diligently completing all the audit and link architecture items on time. Our results also show a lot of success, with our readership steadily increasing every month.

The Story

Hourly is an award-winning Silicon Valley tech company that links time cards, payroll, and workers’ compensation for small to medium-sized businesses. This streamlines the management, payment, and insurance processes for the hourly workforce. Their innovative platform not only helps businesses streamline operations but also focuses on the well-being of their workforce.

The Challenge

Hourly came to Galactic Fed with the goal of boosting their online visibility and attracting relevant traffic to their site. They needed a comprehensive SEO program to improve their site’s performance, ensuring they could effectively reach their target audience while continuing to enhance their reputation as a leader in the industry.

Our Solution

Galactic Fed aimed to grow Hourly’s online presence and get them in front of more potential customers. To make that happen, our team built a 360-degree SEO strategy focused on boosting their website’s visibility, authority, and traffic.

We started with a deep dive into Hourly’s site, identifying areas for improvement like page speed, broken links, and missing or unoptimized meta content. Next, we fine-tuned their website copy based on high-value search keywords their audience was actively looking for.

A big focus was building a strong network of backlinks to improve Hourly’s domain authority. We launched a targeted outreach campaign to secure high-quality links from trusted websites. To ensure long-term success, we also trained Hourly’s content team on SEO best practices so they could confidently create optimized content on their own.

With this strategic approach, Hourly saw incredible growth:

  • 642% increase in referring domains (from 125 to 927)
  • 1080% increase in referring pages (from 523 to 6,151)
  • 38-point boost in domain rating (from 18 to 56)
  • 9800% increase in total keywords ranking in search results (from 643 to 63,665)
  • 47000% increase in organic search traffic (Ahrefs) (from 133 to 62,584)
  • 167x increase in organic search traffic (Google Analytics) (from 479 in May 2020 to 80,691 in October 2021)
  • 183x increase in traffic value (from $777 to $142,941)

By combining technical SEO improvements, strategic content optimization, and high-quality link building, Galactic Fed helped Hourly boost their online visibility and search rankings, driving sustained organic growth.

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