Ruby Love is a New York based period apparel company for menstruation and incontinence. Founded in 2015, Ruby Love believes that “periods should never stop women from doing, being and going.” Owner Crystal Etienne developed a patented technology to offer maximum protection and complete discretion that allows a woman to live more, stress less.
The team at Ruby Love came to Galactic Fed looking to increase their sales, site traffic, and conversion rate through email marketing and landing pages.
The Strategy:
Galactic Fed started by optimizing Ruby Love’s previous email templates to increase the click-through and conversion rate. They also developed and launched various promotional campaigns to grow sales and keep contacts engaged.
Multiple conversion-optimized landing pages were created for a tailored shopping experience. Automated flows were also developed to capture more sales, nurture new contacts and provide a better user experience. The flows consisted of cart abandonment emails, browse abandonment emails, and welcome emails (customer vs non-customer).
The Success:
With Galactic Fed’s help, Ruby Love was able to significantly increase site traffic, sales, and revenue in just four months.
- 225% increase in site traffic
- Generated over $600,000 in sales
- 300% increase in revenue
- Added multiple touch points throughout the buyer’s journey consisting of an automated welcome series of 4 emails, a cart abandonment series of 3 emails, and a browser abandonment series of 2 emails
