Background
International Sanctuary is a non-profit organization dedicated to empowering survivors of human trafficking by providing safe, sustainable employment, education, and holistic care. Through their social enterprise, Purpose Jewelry, survivors create beautiful, handcrafted jewelry. Every piece is a symbol of resilience, and 100% of the profits support International Sanctuary’s mission to help these women rebuild their lives.
The Challenge
International Sanctuary wanted to make the most of their ad budget to increase website traffic and boost sales of Purpose Jewelry. Their goal was to reach more people who care about supporting a good cause, grow their brand awareness, and get more website purchases. This would help them raise more money to support survivors of human trafficking and provide them with safe, sustainable jobs. Ultimately, they aimed to drive more sales and expand their impact through a stronger ad strategy.
