PURPOSE Jewelry for International Sanctuary - Jewelry Brand

309% Increase in Website Purchases with Google Ads Strategy

The Results

309%

increase in conversions

423%

increase in conversion rate

82%

decrease in cost-per-conversion

Challenge

Lack of expertise to maximize the ad budget, resulting in minimal impact on website traffic and sales.

Goal

To drive traffic and increase website purchases.

Strategy

Identified high-impact keywords to reach the target audience and setup dynamic search ads for expanded reach.

Deanne Weissman

PURPOSE General Manager

Amazing team! Hardworking and exceptional! We’re extremely happy with how they execute the campaigns and the results they’ve been driving.

The Story

Background

International Sanctuary is a non-profit organization dedicated to empowering survivors of human trafficking by providing safe, sustainable employment, education, and holistic care. Through their social enterprise, Purpose Jewelry, survivors create beautiful, handcrafted jewelry. Every piece is a symbol of resilience, and 100% of the profits support International Sanctuary’s mission to help these women rebuild their lives.

The Challenge

International Sanctuary wanted to make the most of their ad budget to increase website traffic and boost sales of Purpose Jewelry. Their goal was to reach more people who care about supporting a good cause, grow their brand awareness, and get more website purchases. This would help them raise more money to support survivors of human trafficking and provide them with safe, sustainable jobs. Ultimately, they aimed to drive more sales and expand their impact through a stronger ad strategy.

Our Solution

International Sanctuary worked with Galactic Fed to improve the Google Ads strategy for Purpose Jewelry, aiming to increase visibility and website purchases. Galactic Fed focused on keywords related to handmade jewelry and anti-human trafficking, creating ad groups for different types of jewelry like necklaces and bracelets.

Galactic Fed set up Dynamic Search Ads to automatically create ads based on website content, bringing in more traffic. By targeting audiences likely to click on the ads, Galactic Fed aimed to turn interest into sales. Regular monitoring and adjustments ensured the campaigns were effective, supporting the important work of International Sanctuary.

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Paid Media B2B Mature Revenue Increase

309% Increase in Website Purchases with Google Ads Strategy