Iron Box - Locking Power Cords eCommerce Brand

103% Increase in Revenue with Combined SEO and Amazon Ads Strategy

The Results

103%

increase in revenue

52%

increase in product rankings

6

average ROAS

Challenge

Low product visibility due to inadequate product information.

Goal

To increase revenue and enhance their product listings.

Strategy

Experimented different campaign types including display, store, remarketing, and keyword campaigns combined with SEO optimization of product listings.

David Scott

Financial Controller

I think you did an outstanding job! The team was able to go between per our account, adjust quickly, and be a great help with our Amazon and SEO marketing.

The Story

Background

Iron Box is a leader in customized network infrastructure solutions, offering products such as PDU whips, AV racks, and power cords. Through its specialized brand, Locking Power Cords, Iron Box designs and manufactures power cords with locking connectors that deliver high-quality, industrial-grade reliability. These cords are engineered for secure connections essential for high-power equipment, ensuring optimal performance and safety across the board.

The Challenge

Iron Box relies on Amazon as one of its sales channel. For one of their affiliate sites, Locking Power Cords, they want to increase their revenue by putting their products in front of their customers. They came to Galactic Fed to increase sales through improved product visibility on Amazon.

Our Solution

To enhance the Amazon Ads performance of Iron Box, Galactic Fed initially experimented with various campaign types, including display, store, remarketing, and keyword campaigns. After evaluating testing, we shifted our focus to organically optimizing the Product Description Pages (PDPs). This involved updating titles, descriptions, images, and creating new A+ Content to improve both user experience and conversion rates.

This strategy highlighted the impact of combining refined PDPs with well-tested ad campaigns to drive substantial improvements in visibility and sales.

Read more success stories

Learn more

Hero popup booking
Let's supercharge your growth!

Looking to skyrocket your business performance?

You've landed at the right place: