To achieve these goals, we chose a multichannel approach.
SEO for brand awareness through organic search
Our SEO team researched keywords that would enhance Kayrros’ visibility in search results, with a special focus on three of their top product topics. Research guided our content strategy for Kayrros, positioning them as authoritative sources in these fields. Additionally, we executed outreach campaigns to secure backlinks from respected websites. These efforts not only expanded Kayrros’ visibility to new audiences but also strengthened its brand reputation in organic search results.
Google and LinkedIn Ads to increase website visitors and leads
Along with improving organic search, we focused on brand awareness using display campaigns on Google Ads to highlight Kayrros’ mission and attract interested visitors, including those from competitor sites. This resulted in a growth in new website users, 60% of the total website traffic, proving that our brand awareness efforts brought in new prospects to the website.
Then, we ran campaigns on LinkedIn to increase brand awareness further and generate leads for their top products. One of these campaigns was able to meet Kayrros’ business goals for the year.
Email marketing to nurture leads
To guide leads generated through our paid ads, we implemented a series of targeted email sequences for Kayrros. These sequences are designed to nurture prospects and drive action by delivering relevant content and insights that align with their interests. We also developed a welcome sequence to build a strong connection with new subscribers. Galactic Fed focused on A/B testing various elements—such as buttons, subject lines, and visuals—to continually optimize email performance.
CRO to encourage visitors to take action on the site
To tie the strategy together and convert visitors from both organic and paid efforts, we focused on optimizing the Kayrros website. We improved navigation by adding a prominent, persistent call-to-action (CTA) throughout the site. Additionally, we enhanced loading speed, simplified form usability, and implemented tracking for compliance and accurate measurement of user interest in Kayrros’ services. These improvements resulted in increased demo requests and contact form submissions.
